Accela · 2 weeks ago
Sr Director, Product Marketing and Strategy
United States
Full-time
Remote
Director/Executive
$200K/yr - $220K/yr
8+ years expAccela is an industry leader in designing and delivering government software to improve efficiency and increase citizen engagement. The Senior Director of Product Marketing & Strategy is responsible for shaping Accela’s outbound product narrative and market positioning, collaborating with various teams to support growth in the govtech sector.
Business Process Automation (BPA)GovernmentGovTechMobile AppsSaaSSoftware
Responsibilities
Develop and maintain a strong point of view on the govtech landscape, including buyer behaviors, procurement patterns, competitive trends, and emerging opportunities
Run ongoing market and competitive intelligence, translating insights into clear implications for product positioning and go-to-market strategy
Provide structured input into strategic conversations with Product and Executive leadership
Own product positioning, value propositions, and solution messaging across priority products and verticals
Partner with Marketing to build differentiated content—solution overviews, sales decks, product collateral, launch messaging, and analyst-facing narratives
Support Sales with competitive positioning, strategic deal framing, and customer-facing product storytelling
Represent Accela’s product strategy narrative in analyst discussions, customer advisory boards, and strategic customer conversations
Collaborate with Product, Sales, and Finance on pricing and packaging discussions
Provide market, buyer, and competitive insights to inform pricing decisions, packaging options, and adoption levers
Assess how competitors and adjacent markets structure pricing; offer data-driven recommendations
Ensure tight partnership with Product, Engineering, Sales, and Marketing to align messaging, enablement, and product direction
Drive consistency across the funnel—from roadmap narrative → marketing → sales execution
Deliver high-quality executive communications, including market briefs, competitive updates, and portfolio insights
Participate in TAM analysis, customer segmentation, and portfolio-level market sizing
Provide market signals and competitive insights to help shape product themes and strategic bets
Support the evaluation of product gaps, expansion opportunities, and market-fit assessments
Contribute to product investment discussions, ROI modeling, and business-case creation
Qualification
Required
8–10+ years of experience in B2B SaaS product marketing, product strategy, or a related role; govtech or public-sector experience strongly preferred
Demonstrated strength in product positioning, solution messaging, and competitive/market analysis
Experience participating in pricing and packaging discussions or supporting monetization initiatives
Excellent executive communication skills; able to influence senior leaders and cross-functional partners
Proven ability to translate market insights into clear go-to-market direction
Preferred
Experience in govtech, public sector, or highly regulated enterprise SaaS (permitting, licensing, justice, utilities, etc.)
Track record shaping outbound product strategy, including messaging frameworks, solution narratives, and strategic deal support
Hands-on experience running or synthesizing market research and competitive intelligence programs
Exposure to TAM modeling, portfolio analysis, or strategic planning with product teams
Comfortable partnering deeply with Product, Engineering, Sales, and Finance in a matrixed environment
Benefits
Flexible time off
Comprehensive medical, dental, and vision plans
Family planning benefits
401(k) retirement savings plan with company match
Health savings account with company contributions
Flexible spending account
Life, accident, and disability coverage
Business travel insurance
Employee assistance programs
Other well-being benefits
Company
Accela
Accela provides market-leading solutions that help governments to modernize and build thriving communities.
201-500 employees
Funding
Current Stage
Late StageTotal Funding
$215.62MKey Investors
Francisco PartnersABRY PartnersBregal Sagemount
2023-09-06Private Equity
2017-09-29Acquired
2015-02-26Series E· $143.5M
Leadership Team
Noam Reininger
Chief Executive Officer
Recent News
2025-11-10
2025-11-10
Company data provided by crunchbase