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TikTok · 2 weeks ago

Music Campaign Manager - TikTok LIVE

Los Angeles, CA

Full-time

Hybrid

New Grad, Entry, Mid Level

$84K/yr - $144K/yr

0+ years exp

TikTok is the leading destination for short-form mobile video, and they are seeking a Music Campaign Manager to help shape the future of music livestreaming on their platform. The role involves leading strategic campaigns to drive growth in the music creator community, requiring a blend of analytical skills and creative execution.

Content CreatorsContent DiscoveryMedia and EntertainmentSocial MediaVideo

H1B Sponsor Likely

Responsibilities

Develop a deep understanding of the LIVE music creator ecosystem—from emerging talent to top-tier creators

Analyze behavior, motivations, and pain points unique to music creators (vs. lifestyle creators)

Identify data-driven opportunities to drive creator growth, engagement, and retention

Design and lead ~2 targeted creator campaigns per month, segmented by performance, content style, and growth stage

Translate insights into campaign strategies that drive monetization, adoption of features, and creator longevity

Monitor and evaluate campaign performance, using results to iterate and scale impact

Create clear, engaging creator-facing toolkits—videos, visual assets, and educational materials

Amplify top-performing creators and case studies through creator managers and at-scale content

Collaborate cross-functionally with product, marketing, ops, and design to align campaigns with platform goals

Qualification

Campaign managementAnalytical skillsCreator economy knowledgeDigital marketingContent strategyCollaboration skillsCommunication skillsProject management

Required

0-3 years in campaign management, creator operations, digital marketing, or user education

Proven ability to lead cross-functional projects tied to business goals

Experience producing educational or promotional content—especially short-form or video

Strong analytical skills with experience in dashboards, cohort analysis, and campaign metrics

Excellent written and visual communication skills, with a portfolio of creator-facing materials

Deep understanding of the creator economy and live-streaming ecosystems

Preferred

Experience in music creator growth, performance marketing, or content strategy

Familiarity with TikTok's creator tools, monetization features, and incentives

Hands-on experience working with music creators, musicians, or record labels

Ability to thrive in fast-paced, ambiguous environments with multiple priorities

Comfortable being both strategic and hands-on—creative producer, analyst, and project manager

Strong collaboration and influence skills across diverse teams and functions

Benefits

Employees have day one access to medical, dental, and vision insurance

A 401(k) savings plan with company match

Paid parental leave

Short-term and long-term disability coverage

Life insurance

Wellbeing benefits

10 paid holidays per year

10 paid sick days per year

17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure)

Company

TikTok

Glassdoor3.4

TikTok is a short-form video entertainment app and social network platform. It is a sub-organization of ByteDance.

Founded in 2003

Los Angeles, California, USA

10001+ employees

https://www.tiktok.com

H1B Sponsorship

TikTok has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)

Distribution of Different Job Fields Receiving Sponsorship

Represents job field similar to this job

Trends of Total Sponsorships

2025 (979)

2024 (601)

2023 (387)

2022 (322)

2021 (133)

2020 (72)