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Prudential Financial · 3 days ago

Director, Web & Content Strategy

Newark, NJ

Full-time

Hybrid

Senior Level, Lead/Staff

$165K/yr - $223K/yr

8+ years exp

Prudential Financial is an industry leader in financial services, committed to helping individuals and institutions grow and protect their wealth. The Director, Web & Content Strategy will lead a team responsible for defining and delivering the content and experience strategy for Prudential.com, overseeing SEO strategy, website governance, and cross-functional collaboration to enhance customer engagement.

Asset ManagementFinanceFinancial ExchangesFinancial ServicesHealth CareInsuranceRetirement

Responsibilities

Define and drive the overall web and content strategy for Prudential.com, ensuring alignment with brand, business, and customer experience goals

Lead and mentor a team of Web & Content Strategists and Specialists, fostering a culture of innovation, collaboration, and accountability

Oversee SEO and AEO strategy and implementation to maximize website discoverability, performance, and compliance with financial services standards

Establish and manage website governance frameworks, including content standards, accessibility, compliance, and operational workflows

Develop and maintain the operating model for the Web & Content Strategy team, ensuring efficient processes and clear roles and responsibilities

Build and manage the engagement model with business partners to support strategic initiatives, marketing campaigns, and content needs

Collaborate with cross-functional teams—including Product, Design, Technology, Analytics, and Marketing—to deliver cohesive, customer-centric web experiences

Ensure content and experience strategies are optimized for both acquisition and servicing, supporting full-funnel customer journeys

Evaluate and integrate AI-powered tools to enhance team efficiency and improve digital experience delivery

Manage agency and vendor relationships for content creation, ensuring quality, consistency, and alignment with strategic goals

Monitor and analyze performance metrics to inform continuous improvement and strategic decision-making

Champion personalization strategies to deliver tailored experiences that drive engagement and conversion

Stay ahead of digital trends, regulatory changes, and customer expectations to evolve the web and content strategy

Coordinate across teams to ensure consistent delivery and efficient execution of integrated marketing campaigns and digital initiatives

Qualification

Web content strategySEO/AEO expertiseDigital experience optimizationContent management systemsLeadership skillsCross-functional collaborationCustomer-centric designAgency managementAI technologiesAgile methodologiesPersonalization strategiesCommunication skills

Required

8+ years of experience in marketing, digital content strategy, web experience management, or related roles, with at least 3 years in a leadership capacity

Proven success in developing and executing enterprise-level web and content strategies in a regulated industry, preferably financial services

Expertise in SEO/AEO, content governance, and digital experience optimization

Strong leadership and team management skills, with experience building and scaling high-performing teams

Demonstrated ability to lead cross-functional collaboration and influence senior stakeholders

Experience with content management systems (e.g., Adobe Experience Manager), AI technologies, SEO tools, analytics platforms, and accessibility standards

Strategic thinker with a track record of translating business goals into actionable digital strategies

Excellent communication and storytelling skills, with the ability to articulate complex ideas clearly and persuasively

Experience managing external agencies and vendors to deliver high-quality content and experiences

Passion for customer-centric design, financial literacy, and delivering meaningful digital experiences

Preferred

Agile methodologies and working in cross-functional product teams

Personalization platforms and strategies

Tools like Adobe Experience Manager, Adobe Analytics, Adobe Target, Adobe Workfront, Figma, Qualtrics, Gradial

AI tools for content creation and optimization

Benefits

Market competitive base salaries, with a yearly bonus potential at every level.

Medical, dental, vision, life insurance, disability insurance, Paid Time Off (PTO), and leave of absences, such as parental and military leave.

401(k) plan with company match (up to 4%).

Company-funded pension plan.

Wellness Programs including up to $1,600 a year for reimbursement of items purchased to support personal wellbeing needs.

Work/Life Resources to help support topics such as parenting, housing, senior care, finances, pets, legal matters, education, emotional and mental health, and career development.

Education Benefit to help finance traditional college enrollment toward obtaining an approved degree and many accredited certificate programs.

Employee Stock Purchase Plan: Shares can be purchased at 85% of the lower of two prices (Beginning or End of the purchase period), after one year of service.

Company

Prudential Financial

Prudential Financial specializes in the fields of investment management, life insurance, and retirement benefits. It is a sub-organization of Prudential Financial.

Founded in 1875

Newark, New Jersey, USA

10001+ employees