Criteria Corp · 1 week ago
Sales Development Representative (Remote)
Criteria Corp is a company focused on driving enterprise sales goals through a dynamic Sales Development Representative role. The SDR will generate qualified leads, engage with potential customers, and ensure a seamless handoff to Sales Executives.
EducationSaaSSoftware
Responsibilities
Conducting strategic account research to identify key decision-makers and business challenges
Utilizing a multi-channel approach to engage and nurture potential customers, ensuring a seamless transition of Sales Qualified Leads (SQLs) to Sales Executives
Promptly addressing prospect inquiries and effectively communicating Criteria’s solutions for their hiring challenges
Achieving key performance indicators related to outbound activity and SQL generation
Ensuring the integrity of data management and providing actionable market insights to the sales and marketing teams
Maintaining a thorough understanding of Criteria’s product offerings to articulate their value proposition
Following established lead management protocols and engaging in continuous learning
Leveraging intent data to proactively target organizations with active buying signals and support Sales Executives with additional lead generation initiatives
Qualification
Required
Proven ability to engage and qualify prospects, effectively communicating Criteria's unique value proposition
Proficiency in persuasive written and verbal communication
Familiarity with SDR tools such as ZoomInfo, LinkedIn Sales Navigator, Gong, and Salesforce
Competence in developing outreach cadences and email templates
Understanding of prospect profiles and personas
Strong collaboration and teamwork capabilities
Insight into industry trends, technologies and competitive landscape
Company
Criteria Corp
Criteria is a talent success company that helps organizations make more objective, evidence-based talent decisions that both reduce bias and drive outcomes.
Funding
Current Stage
Growth StageTotal Funding
$64.25MKey Investors
Sumeru Equity PartnersLevel Equity Management
2019-05-17Private Equity· $56M
2015-10-02Series A· $8.25M
Recent News
2025-12-17
Business Insider
2025-07-06
Company data provided by crunchbase