CapsLock · 3 weeks ago
Media Buyer (Native Ads)
United States
Full-time
Remote
Mid, Senior Level
4+ years expCapsLock is a dynamic, global IT marketing company that pioneers unique, scalable customer acquisition solutions for B2C clients. The Media Buyer (Native Ads) is responsible for negotiating and buying advertising inventory, managing digital advertising campaigns, and optimizing performance to achieve ROI-positive results.
Marketing & Advertising
Responsibilities
Develop, deploy, and optimize paid media campaigns across multiple digital platforms with high conversion rates and maximized profitability
Manage budget allocations and bid parameters to deliver the most efficient results
Active (daily) awareness of campaign performance
Test new ideas based on insights gained from campaign management
Proactively and effectively optimize media buys utilizing KPIs
Ensure that campaign KPIs and objectives are met both near and long term
Qualification
Required
4+ years' experience in digital-performance marketing with focus on media buying
2+ years of Taboola and Outbrain advertising experience
Yahoo Gemini (Verizon Media Native) experience is a big plus
Advanced knowledge of Google Analytics
Proven track record handling high campaign volume, large budgets, complex targeting strategies, and driving results
Solid analytical skills and ability to make decisions based on data - A MUST!
Organizational and multitasking abilities
High-level Excel/Google Sheets proficiency
Knowledge of basic statistics
Good eye for design and creative assets
Company
CapsLock
CapsLock is a dynamic global company specializing in scalable customer acquisition solutions for our clients.
51-200 employees
Funding
Current Stage
Growth StageCompany data provided by crunchbase