PGIM · 2 days ago
PGIM-Director, Digital Marketing
Newark, NJ
Full-time
Hybrid
Senior Level, Lead/Staff
$155K/yr - $175K/yr
8+ years expPGIM is the Global Asset Management business of Prudential, dedicated to improving financial services and making a meaningful impact. The Director of Digital Marketing will enhance the digital experience for financial professionals and self-directed investors, focusing on creating user-focused marketing strategies that drive client engagement.
Asset Management
Responsibilities
Creating engaging and personalized client experiences that align with company guidelines and digital best practices
Partnering with key stakeholders across PGIM and Prudential to design and implement innovative online experiences that initiate or complement sales activity
Tailoring experiences and harmonious journeys for specific audiences
Proactively partnering with Content Marketing, Product Marketing and Channel Marketing to execute marketing programs aimed at attracting, engaging and converting financial professionals and consumers
Driving projects through the entire lifecycle, collaborating with campaign management, marketing automation, business intelligence, search optimization and technology teams
Securing alignment with primary stakeholders and drive projects through the entire lifecycle, collaborating with strategy, content/UX, analytics, SEO and technology teams
Championing new technologies, systems and functionality that improve client experience
Staying current with competitive digital landscapes across industries and be forward-thinking in finding solutions for emerging digital client needs
Developing strategies in partnership with the campaign management team to execute A/B and multivariate testing
Qualification
Required
8 years of professional digital marketing work experience, including digital/tech, company/agency
Hands-on experience with enterprise Content Management Platforms (Adobe Experience Manager a plus)
Experience creating and managing omnichannel personalized marketing campaigns across integrated digital marketing platforms (SalesForce Marketing Cloud a plus)
Experience defining web analytics strategies and constructing actionable analysis and insights
Demonstrated project management skills; takes direction well and clearly possesses the ability to translate strategy into actionable deliverables
Familiar with Scrum or other Agile development practices
Proficient in Microsoft Office products, Adobe products, and workflow solutions
Familiarity with ADA guidelines a plus
Experience working in highly regulated industries a plus (finance, pharma, etc.)
Preferred
Strong written and verbal communication skills: Clear and concise; Persuasive; Credible; Proactive; Professional
Strategic Thinking – rationalize context, relevancy, impact and resources
Ability to align business goals with digital best practices
Effective business partner and collaborator
Ability to prioritize work effectively and manage multiple projects at any given time
Ability to work independently and within a team
Benefits
Market competitive base salaries, with a yearly bonus potential at every level.
Medical, dental, vision, life insurance, disability insurance, Paid Time Off (PTO), and leave of absences, such as parental and military leave.
401(k) plan with company match (up to 4%).
Company-funded pension plan.
Wellness Programs including up to $1,600 a year for reimbursement of items purchased to support personal wellbeing needs.
Work/Life Resources to help support topics such as parenting, housing, senior care, finances, pets, legal matters, education, emotional and mental health, and career development.
Education Benefit to help finance traditional college enrollment toward obtaining an approved degree and many accredited certificate programs.
Employee Stock Purchase Plan: Shares can be purchased at 85% of the lower of two prices (Beginning or End of the purchase period), after one year of service.
Company
PGIM
PGIM is a money manager whose clients rely on their risk management expertise, intellectual capital, and innovative solutions. It is a sub-organization of Prudential Financial.
1001-5000 employees
H1B Sponsorship
PGIM has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (15)
2024 (12)
2023 (8)
2022 (8)
2021 (7)
2020 (14)
Funding
Current Stage
Late StageLeadership Team
Jakob Wilhelmus
Director, Thematic Research
Recent News
2025-12-16
globallegalchronicle.com
2025-11-29
Company data provided by crunchbase