SoftWave TRT · 3 days ago
Director of Sales
Alpharetta, GA
Full-time
Hybrid
Director/Executive
10+ years expSoftWave TRT is a fast-growing medical device company revolutionizing regenerative medicine with FDA-cleared shockwave therapy devices. They are seeking a Director of Inside Sales to architect and scale a hybrid sales ecosystem, drive enterprise growth, and lead a cultural transformation within the sales organization.
ManufacturingMedicalMedical Device
Responsibilities
Scale Revenue to $100M
Create the roadmap and operating model to double revenue within two years
Increase productivity per rep, expand enterprise pipeline, and grow activation-driven recurring revenue
Lead and Rebuild the Sales Organization
Build and manage inside sales, enterprise/corporate programs, and direct reps
Reset expectations, enforce performance discipline, and remove underperformers quickly
Redesign comp plans to align behaviors with LTV, activation, and recurring revenue
Digital Lead Conversion & Inside Sales Buildout
Convert 50%+ of demand coming from Google/Meta into qualified, sales-ready opportunities
Build a high-velocity inside sales team with response SLAs, scoring, and AI-assisted workflows
Enterprise & Corporate Expansion
Establish the enterprise function: multi-clinic groups, MSOs, DSOs, sports organizations, large provider groups
Lead strategic negotiations and develop scalable programs that drive long-term value
Pipeline, Forecasting & AI-Driven Sales Operations
Implement rigorous pipeline inspection and forecasting discipline
Leverage AI tools for rep performance scoring, coaching triggers, conversion modeling, and accuracy improvement
Provider Activation, Utilization & Retention
Ensure every new provider is fully activated and achieving expected patient volume
Increase recurring revenue per device and raise the average provider LTV
Reimbursement Collaboration
Collaborate with reimbursement leaders on CPT code strategies, coverage pathways, and medical economics messaging
Qualification
Required
10+ years in medical device/med-tech with cash-pay + reimbursed markets
Experience standing up inside sales and enterprise sales
Ability to drive cultural transformation and enforce performance standards
Strong command of funnel math, forecasting, analytics, and AI tools
Experience with compensation plan architecture and multi-channel models
Preferred
Atlanta-based or willing to relocate
Experience selling capital equipment or regenerative technologies
Understanding of CPT coding, payer economics, and reimbursement frameworks
Benefits
Health, dental, and vision insurance
Paid Holidays & PTO
Dental insurance
Health insurance
Paid sick time
Paid time off
Paid training
Vision insurance
Company
SoftWave TRT
SoftWave TRT develops medical devices using acoustic wave technology for pain relief and tissue regeneration.
11-50 employees
Funding
Current Stage
Early StageLeadership Team
Laura Leszczynski
Chief Marketing Officer
Company data provided by crunchbase