Urban Farmer · 1 day ago
Category Insight Manager
Manteno, IL
Full-time
Onsite
Senior Level
$80K/yr - $100K/yr
5+ years expUrban Farmer is seeking a Category Insight Manager to deliver strategic insights and data analysis that guide business decisions. This role involves transforming data into actionable recommendations, collaborating with various teams to drive growth in the frozen food and bakery categories.
Food and BeverageSnack Food
Responsibilities
Lead category analysis across frozen food segments to identify growth trends, whitespace opportunities, and risks
Leverage syndicated data (IRI, Nielsen, SPINS) and customer data to monitor category dynamics, consumer shifts, and competitive performance
Translate complex data into clear, actionable insights for internal teams and customer partners
Support customer category reviews, joint business planning meetings, and innovation sessions with compelling, data-backed narratives
Identify key drivers of category growth and share best practices across channels and customers
Partner with Sales and Marketing to deliver category presentations and insights for key customer accounts, supporting product pitches, pricing discussions, and line reviews
Provide custom reports and analysis tailored to customer needs and channel strategies (retail and foodservice)
Support customer business reviews with category summaries, data visualization, and market opportunity assessments
Serve as a subject matter expert for all category-related data inquiries and insight needs
Build strong partnerships with customer marketing and category teams to align data stories and drive collaborative growth
Collaborate with Product Development and Marketing to identify category gaps that can inform the innovation pipeline
Analyze emerging consumer and product trends, helping prioritize new concepts and line extensions
Support go-to-market planning with data that validates innovation opportunities and quantifies potential
Evaluate the performance of new product launches and provide recommendations for improvement
Maintain a forward-looking view of the category, anticipating shifts in consumer behavior, pricing, and competitive strategies
Develop dashboards and tools that provide ongoing visibility into category performance, pricing trends, and share shifts
Manage syndicated data subscriptions, ensuring accuracy and consistency of reporting across teams
Track and report category KPIs including volume, velocity, price, and distribution metrics
Partner with Finance and Demand Planning on data alignment for forecasting and business planning
Continuously improve reporting efficiency and data accessibility for cross-functional users
Work closely with Marketing, Sales, and Operations to ensure category insights are integrated into commercial strategies
Provide input during S&OP meetings to help translate category performance into demand forecasts and production planning
Qualification
Required
Bachelor's degree in Business, Marketing, Economics, or related field; MBA preferred
5+ years of experience in category management, insights, or data analytics within a food manufacturing, private label, or CPG environment
Strong proficiency in syndicated data tools (IRI, Nielsen, SPINS, or similar) and Excel-based analytics
Experience creating data-driven presentations and category stories for customer-facing audiences
Strong understanding of retail and foodservice market structures, trends, and buyer expectations
Excellent analytical, storytelling, and visualization skills, able to simplify complex data into business recommendations
Detail-oriented with strong project management and time management skills
Proficiency in Microsoft Office Suite; experience with Power BI or Tableau preferred
Preferred
MBA preferred
Experience with Power BI or Tableau preferred
Company
Urban Farmer
Urban Farmer is a leading manufacturer of better-for-you frozen foods and plant-based pizzas.
201-500 employees
Funding
Current Stage
Growth StageTotal Funding
unknown2020-12-14Acquired
Leadership Team
Chris Jaromin
Chief Executive Officer
Recent News
2024-10-21
2024-10-21
2023-05-08
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