Mohawk Industries · 2 weeks ago
Sr Manager Marketing (Dalton, Georgia, United States, 30720-5094)
Dalton, GA
Full-time
Onsite
Senior Level, Lead/Staff
8+ years expMohawk Industries is a leading global flooring manufacturer committed to sustainability and innovation. The Sr Manager Marketing will lead a team to execute comprehensive marketing strategies, drive brand awareness, and contribute to the company's growth through various marketing initiatives.
Commercial Real EstateConstructionManufacturingResidential
Responsibilities
Manage the execution of initiatives within the segment marketing plan with cross-functional teams
Manage the execution of initiatives across various marketing and platforms
Lead creative development of segment campaigns and sales tools, ensuring marketing deliverables are consistent with brand standards, accurate, and integrated within the strategy across all media
Lead Technical Marketing Strategy: Develop and execute a comprehensive technical marketing plan, including creating testing strategies, overseeing product installation demonstrations, and highlighting performance attributes. Ensure clear, compelling marketing communications that articulate technical benefits across all flooring product categories
Perform competitive and internal marketing analysis to ensure plans are relevant, updated, and effective
Develop defined processes and tools for ROI measurement, lead management, and follow-up
Ensure marketing tools and collateral integrate into CRM and additional sales enablement platforms
Collaborate with appropriate technical, legal, and other relevant resources to ensure accurate information is approved and presented in accordance with corporate, federal and/or legal guidelines
Drive Sustainability Marketing Initiatives: Lead the development and promotion of sustainability-focused marketing programs, showcasing the company’s environmental commitments and product certifications to strengthen brand reputation and meet evolving market expectations
Create ongoing, strategic dialogue with the Company Digital Experience team to ensure digital channels, tools, and content are accurate and relevant to the needs of the segment and corresponding user community
Manage Strategic Partnerships: Serve as the primary marketing liaison with Material Bank, driving initiatives that enhance brand visibility, product accessibility, and engagement within the architectural and design community
Continue to contribute to ongoing function work while overseeing the delivery of multiple projects
Working towards managing deliverables through the work of others and focusing team efforts by using metrics for success
Oversee Marketing Claims Compliance: Collaborate closely with the Legal team to review and validate all marketing claims, ensuring accuracy, regulatory compliance, and alignment with brand standards
Follow processes and operational policies in selecting methods and techniques for obtaining cross-functional or departmental solutions
Work on issues of diverse scope where analysis of situation or data requires evaluation of a variety of factors, including an understanding of current business trends
Frequently interact with functional peer groups, other company divisions, or customers of the company
Perform other duties as needed
Qualification
Required
Bachelor's degree in a related field or equivalent education and/or experience
8-10 years' relevant experience or equivalent education and/or experience
3-5 years of management experience
Develops intermediate understanding of people management practices and managing small teams of direct reports
Emerging understanding of broader organizational context and goals
Able to delegate work effectively to team members; ensures tasks are completed without micromanaging
Focused on and responsible for their team's productivity and collective impact
Excellent communication, problem solving, and organizational skills
Able to multitask, prioritize, delegate, and manage time effectively
High level of integrity and discretion in handling sensitive and confidential data
Proficient using Microsoft Office Suite products
Flexible attitude, adaptable to change, team player, and able to handle multiple projects at once
High degree of professionalism, judgment, maturity, and resourcefulness in the absence of formalized guidelines and procedures
Company
Mohawk Industries
Mohawk Industries is a flooring manufacturer that creates products to enhance residential and commercial spaces around the world.
10001+ employees
Funding
Current Stage
Public CompanyTotal Funding
$600M2023-09-11Post Ipo Debt· $600M
1992-04-10IPO
Leadership Team
James Brunk
Chief Financial Officer
Jeffrey Lorberbaum
President
Recent News
2025-12-24
2025-11-07
Business Wire
2025-11-07
Company data provided by crunchbase