Impact Confections, Inc. · 2 weeks ago
Brand and Channel Marketing Manager
United States
Full-time
Onsite
Mid, Senior Level
5+ years expImpact Confections, Inc. is a company known for its iconic candy products like WARHEADS® and Melster® Candies. They are seeking a strategic, data-driven Brand & Channel Marketing Manager to lead marketing plans for their confection portfolio, focusing on brand building and channel strategy to enhance market presence.
Food and Beverage
Hiring Manager
Andrea Mendoza
Responsibilities
Own annual brand planning for assigned confection brands, ensuring alignment with company objectives and growth targets
Manage brand positioning, messaging frameworks, and visual identity across all channels
Manage new product development funnel from ideation to launch for both core and seasonal lines of product including consumer preference, retail fit and go-to-market planning, packaging development
Collaborate with sales team to develop presentations and sales materials
Partner with cross-functional teams (Sales, R&D, Operations, Finance) to guide brand priorities and forecasts
Lead licensing strategy for brands to develop successful royalty programs
Develop tailored channel marketing strategies for grocery, mass, drug, convenience, club, and e-commerce accounts
Create shopper-focused programs that influence purchase decisions at the point of sale
Collaborate with sales teams to build custom account-specific marketing plans for key retailers
Optimize trade marketing investments and measure ROI of shopper activation
Lead the creation of all brand assets including in-store materials, digital content, seasonal programs, and promotional campaigns
Partner with external agencies on creative development, media planning, and content creation
Leverage syndicated data (Nielsen/IRI), retailer POS data, and consumer research to identify opportunities and diagnose business challenges
Monitor category trends, competitive activity, shopper behavior, and retailer requirements
Provide actionable insights for innovation, pricing, promotion, and assortment decisions
Track KPIs across brand health, campaign performance, and financial metrics
Qualification
Required
Bachelor's degree in marketing, Business, or related field; MBA a plus
5–8 years of CPG marketing experience, preferably within confectionery, snacks, or food/beverage
Strong understanding of brand management, shopper marketing, and go-to-market planning
Experience partnering with major retail channels (Walmart, Target, Kroger, Convenience, etc.)
Analytical mindset with proficiency in syndicated data tools (Nielsen, IRI, Spins)
Excellent project management skills and ability to lead cross-functional teams
Creative thinker with strong communication and presentation skills
Ability to work in a fast-paced environment and manage multiple priorities
Company
Impact Confections, Inc.
Headquartered in Janesville, Wisconsin, Impact Confections owns the leading extreme sour brand WARHEADS®.
201-500 employees
H1B Sponsorship
Impact Confections, Inc. has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (1)
2024 (1)
Funding
Current Stage
Growth StageTotal Funding
unknown2008-01-28Acquired
Leadership Team
Paul Henderson
Growth Leader
Recent News
2025-04-21
Company data provided by crunchbase