iFIT · 3 days ago
Senior Consumer Insights Researcher
United States
Full-time
Remote
Mid, Senior Level
$100K/yr - $115K/yr
5+ years expiFIT is creating the world's most holistic health and fitness platform, and they are seeking a Senior Consumer Insights Researcher to lead strategic research initiatives. The role involves conducting quantitative and qualitative studies to inform product and subscription priorities, while ensuring alignment with business objectives and translating insights into actionable recommendations.
FitnessSubscription ServiceTrainingWellness
No H1B
Responsibilities
Deliver 6+ strategic studies that drive FY26 roadmap decisions, each with a clear “action taken” owner
Influence FY26 product and subscription priorities through 5–7 roadmap-impacting studies with quantified recommendations
Identify 3–5 high-impact drivers in the first-90-days experience and deliver action plans by Q4
Grow executive trust and dependency on insights, demonstrated by a 25% increase in insights cited in planning documents
Lead multiple quantitative and qualitative research projects across global markets from intake/scoping to reporting, ensuring alignment with strategic business objectives
Ensures methodologies, insights, and recommendations reflect cultural and regional nuances
Scope and prioritize research initiatives in partnership with senior leadership, ensuring alignment with key business objectives and translating strategic questions into clear, actionable research plans
Develop and oversee survey and discussion guide design to ensure methodologically sound and business-relevant outcomes
Manage fieldwork, sample balancing, and methodology selection to ensure statistically significant and representative data
Conduct advanced data analyses, including regression, factor, and cluster analysis, to uncover patterns and drive segmentation insights
Synthesize findings across primary, internal, and third-party data sources to create holistic, consumer-driven narratives
Translate research into actionable business recommendations and frameworks that guide decision-making
Oversee vendor relationships, including research partners, moderators, and sample providers, ensuring quality and timeliness
Demonstrate a strong interest in AI and a deep understanding of how to apply AI tools and automation to accelerate speed-to-insight, enhance synthesis, and improve the quality of storytelling
Oversee all ongoing trackers, including NPS, customer satisfaction, and brand health studies
Manage overall analysis, ensuring consistency, methodological rigor, and alignment with broader business goals
Identify and interpret macro-trends and behavioral shifts from longitudinal data, connecting insights to acquisition, retention, and engagement strategies
Lead development of executive-level summaries and dashboards that distill tracker findings into cohesive, actionable insights
Continuously evaluate and refine tracker methodologies to enhance insight quality, accuracy, and business relevance
Qualification
Required
Bachelor's degree in Marketing, Business, Statistics, Psychology, or a related field
5–7 years of experience in Market Research, Consumer Insights, or a related field
Strong quantitative and qualitative research expertise with advanced analytical capabilities
Proven ability to translate data into strategic insights and actionable business recommendations
Experience managing multiple projects and vendors simultaneously in a fast-paced environment
Excellent communication and storytelling skills, with experience presenting to senior leadership
Proficiency in Qualtrics (advanced design, automation, dashboards)
Familiarity with Excel, Tableau, SPSS or R, PowerPoint, Google Suite, and AI analysis tools (e.g., Canvs, Evidenza, Flowstate)
Authorized to work in the United States without sponsorship
Preferred
Master's degree in Marketing, Business, Statistics, Psychology, or related field
Experience in the fitness, health, or wellness industry
Experience integrating qualitative and quantitative findings to deliver mixed-method insights
Demonstrated ability to apply AI and automation tools to accelerate speed-to-insight and enhance storytelling
Company
iFIT
IFIT is a global subscription technology company that provides interactive personal training.
1001-5000 employees
Funding
Current Stage
Late StageTotal Funding
$580MKey Investors
L CattertonPlanet Fitness
2022-02-28Private Equity· $355M
2022-02-28Debt Financing
2021-03-17Series B· $25M
Leadership Team
Mark Watterson
CEO, iFIT Commercial
Chase Brammer
Chief Technology Officer
Recent News
bloomberglaw.com
2025-11-26
The Seattle Times
2025-10-23
Company data provided by crunchbase