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The Hershey Company · 3 days ago

Senior Manager Brand Pretzels & Bold Snacking

Hershey, PA

Full-time

Hybrid

Senior Level

6+ years exp

The Hershey Company is a well-known brand in the snack industry, and they are seeking a Senior Brand Manager for their Pretzels portfolio. This role is responsible for developing and executing the strategic plan for the Pretzels portfolio, driving growth through innovation, and collaborating with cross-functional teams to deliver brand-led initiatives.

ConfectioneryFood and BeverageManufacturingService IndustrySnack Food

Responsibilities

Translate insights into actionable strategies to accelerate growth via Innovation and deliver 3Y business objectives for Pretzels portfolio

Communicate strategies to Sr Leadership to gain alignment toward prioritization and execution of key initiatives

Bring holistic business knowledge and curious, problem-solving approach to the role, must understand how the business operates to then develop superior strategic, annual, and marketing plans

Lead and collaborate with cross-functional team of R&D, finance, operations/supply chain, external agency partners and marketing teams to deliver brand-led initiatives

Contribute to a culture of brand building across the broader team

Lead, in partnership with Consumer Insights and Business Intelligence teams, creation of actionable insights from analysis of market data, competitor intelligence, and consumer research to identify opportunities and risks toward delivery of Pretzels business objectives

Provide oversight for commercialization of brand-led projects through stage gate process, from idea to launch

Partner with agencies, cross-functional partners, and key senior stakeholders to ensure successful launch

Qualification

Marketing StrategyAnalytical ThinkingCross-Functional LeadershipConsumer InsightsProject LeadershipCommunication SkillsTeam ManagementSelf-Starter

Required

6+ years experience in Marketing, Sales, Strategy and / or General Management

Demonstrated ability to be accountable for sales and income results

Bachelor's Degree required

Self-starter with high degree of personal initiative

Ability to manage people and lead cross-functional teams

Outstanding strategic thinking and analytical abilities

Strong verbal and written communicator to wide breadth of audiences

Ability to thrive in a fast-paced, rapidly evolving, and collaborative entrepreneurial environment

Preferred

MBA or equivalent marketplace experience preferred

Company

The Hershey Company

Glassdoor3.8

The Hershey Company is headquartered in Hershey, Pa., and is an industry-leading snacks company with a purpose to make more moments of goodness through its iconic brands.

Founded in 1894

Hershey, Pennsylvania, USA

10001+ employees