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Bacardi · 1 day ago

Global Insights Director (Permanent and FTC)

Miami, FL

Full-time

Onsite

Director/Executive

15+ years exp

Bacardi is a leading company in the beverage industry, and they are seeking a Global Insights Director to collaborate with strategic leaders and teams. The role focuses on delivering powerful consumer insights to influence brand strategy, positioning, and innovation, ultimately driving brand engagement and growth.

ManufacturingWine And Spirits

Culture & Values

H1B Sponsor Likely

Responsibilities

Acting as a strategic thought partner to the brand VPs/SVP, while being a role model for the Insights team, passionately advocating for the voice of the consumer at every opportunity

Bringing together consumer insights, customer needs, and category dynamics, to provide day-to-day consumer insights and business intelligence, including competitive intelligence, to create market advantage

Partnering with the Brand Directors, the business and marketing teams, and the local Insights teams to deliver the strategic fundamentals which will unlock transformational growth

In partnership with the brand teams, leading the annual review of the Situation Assessment and the Integrated Annual Plan

Responsible for serving as a “voice of the consumer” by leading custom qualitative and quantitative research and utilizing the company’s business intelligence sources (syndicated data, tracker data, market-level data, digital analytics, AI-driven new methods, consumer trends and available global studies) to connect the dots and help influence stakeholders’ decision-making process

Accountable for building extensive understanding of the brands’ performance, and Measurement & Evaluation of activities, in order to help drive optimization and effectiveness

Passionately drive the BRAND’S learning agenda – and embedding the knowledge in the work

Qualification

Consumer insightsMarket researchBrand strategyData synthesisQualitative researchQuantitative researchCultural trendsCollaborative leadershipDrinks category experienceMBAFluent English

Required

At least fifteen years of work experience in consumer insights/market research or related field

Skilled in using data to help senior stakeholders make tough decisions

Highly skilled in synthesizing data from multiple sources and distilling crisp, tangible, and meaningful business insights

Conducted research projects at a global, regional and local level

Experienced in a broad range of quantitative and qualitative research methods and ability to apply them pragmatically to business issues

Brilliant history of positioning and building global iconic brands that lead and define their categories

Translating consumer and cultural insights into strong and timeless Brand Ideas

Translating Brand Strategy / Positioning into Brand Fame through outstanding and breakthrough global campaigns that come to life in paid / earned media, as well as experience and ‘below the line programs'

Highly in tune with cultural trends and able to identify, define and execute unique and ownable cultural platforms/activations that communicate brand ideas

Understanding of marketing premium brands that compete within the top price / perception segments

Collaborative & Influential Leadership

Ability to set a vision and rally stakeholders behind it

Track record of building strong partnerships with agency partners that translates into exceptional work

Ability to dictate and drive brand strategy & demonstrate independent thinking

Deep ability to inspire and push the boundaries of creativity in all its forms – in brand expression, platforms. Innovation

Experience working on mature brands as well as new to world/early life stage brands

Strong understanding of the US market, culture and dynamics

Fluent English

BS/BA required - MBA desirable

Preferred

Strong understanding of the US market, culture and dynamics is preferred but not essential

Drinks and Luxury Category experience is desirable

Benefits

Competitive Pay Package

Competitive Holiday/Paid Time Off, plus additional days offered ( i.e., volunteer day, allowing you to give back to the community)

Retirement/Pension Plan

Medical, Critical Illness, and Life Insurance

Calm Meditation App subscription (free)

Employee Assistance Programs

Best-in-class, family-friendly, and inclusive leave policies

Company

Bacardi

Glassdoor4.2

Bacardi is a privately held spirits company in the world, producing and marketing internationally recognized spirits and wines.

Founded in 1862

Hamilton, Hamilton, BMU

5001-10000 employees

https://www.bacardilimited.com/

H1B Sponsorship

Bacardi has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)

Distribution of Different Job Fields Receiving Sponsorship

Represents job field similar to this job

Trends of Total Sponsorships

2025 (1)

2024 (1)

2021 (2)

2020 (1)