Bass Pro Shops · 14 hours ago
Communications Specialist
Ridgedale, MO
Full-time
Onsite
Entry Level
2+ years expBass Pro Shops is seeking a Communications Specialist to develop and execute internal and external communications for their hospitality division. The role involves creating marketing campaigns, managing social media content, and collaborating with various departments to enhance communication strategies.
E-CommerceHuntingRetail
Responsibilities
Serve as a steward of Bass Pro Shops Hospitality core messages and mission
Create on-brand email marketing campaigns promoting Big Cedar products and services
Assist with social media content creation and departmental print advertising
Maintain event calendars and collaborate with web developers on departmental web content
Ensure all communications (emails, texts, etc.) follow brand standards and templates
Develop project plans to support communication goals and priorities
Contribute to editorial calendar planning through story sourcing and content ideation
Build and maintain email databases for lead generation; manage opt-outs and non-deliverables
Propose marketing copy with persuasive calls-to-action for campaigns and promotions
Track and analyze marketing campaigns; use data to recommend improvements
Coordinate database integrity and security across multiple platforms
Become a subject matter expert in Inntopia/Flybook for Food & Beverage offerings
Develop list segmentation and reporting in Inntopia to guide digital advertising and KPIs
Partner with resort departments to create upsell communications and benchmark competitors
Maintain knowledge of online booking engines for reservations and activities
Plan and execute content strategies to advance Big Cedar Hospitality’s mission internally
Align messaging with other communication specialists; deploy content timely
Publish stories to enhance associate engagement; monitor performance and sentiment
Edit and proof communication materials; identify opportunities for associate-generated content
Foster relationships across hospitality departments; propose engagement strategies
Perform other duties as assigned
Qualification
Required
High School Diploma or Equivalent
2+ years of experience in Marketing, Communications, Advertising or Administration positions preferred
Strong writing and communication skills across multiple formats
Highly organized with ability to manage multiple priorities
Analytical and critical thinking skills for problem-solving and campaign evaluation
Intermediate computer skills; ability to learn new software quickly
Creative and detail-oriented with strong interpersonal skills
Ability to work collaboratively at local and corporate levels
Benefits
Enjoy discounts on retail merchandise, our restaurants, world-class resorts and conservation attractions!
Medical
Dental
Vision
Health Savings Account
Flexible Spending Account
Voluntary benefits
401k Retirement Savings
Paid holidays
Paid vacation
Paid sick time
Bass Pro Cares Fund
And more!
Company
Bass Pro Shops
Your Adventure Starts Here! Find gear for Fishing, Boating, Hunting, Camping, and much more at Bass Pro Shops. It is a sub-organization of Great American Outdoors Group.
10001+ employees
Funding
Current Stage
Late StageTotal Funding
unknown2015-02-10Series Unknown
Leadership Team
Gary Wissig
Sr. Director, Revenue & Business Intelligence
Recent News
2026-01-23
Talk Business & Politics
2026-01-22
Company data provided by crunchbase