Director of Marketing jobs in United States
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Aptarro · 1 day ago

Director of Marketing

positionUnited States
timeFull-time
remoteRemote
seniorityLead/Staff, Director/Executive
date5+ years exp

Aptarro is a company that supports healthcare providers with innovative Revenue Cycle Management solutions. They are seeking a Director of Marketing to lead their marketing function, driving strategy, team performance, and market presence while focusing on pipeline growth and cross-functional collaboration.

Health CareSoftware
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Growth Opportunities

Responsibilities

Own the strategy and outcomes for marketing-sourced pipeline—across inbound, outbound, ABM, and intent-driven campaigns
Guide the team in deploying 6sense, SEO/GEO, and AI-informed content to maximize discoverability and conversion
Set direction for paid channels and directory strategies to ensure consistent lead flow
Lead product marketing strategy in partnership with Product and Sales to launch new capabilities with clarity and resonance
Oversee competitive positioning, messaging frameworks, and enablement materials to support sales velocity
Champion cross-functional GTM alignment and execution
Direct customer marketing efforts to deepen engagement, loyalty, and expansion
Guide review generation, testimonial programs, and lifecycle content that build trust and visibility
Evolve and protect Aptarro’s brand across all surfaces, ensuring a strong and consistent market signal
Manage, mentor, and scale a high-performing team rooted in experimentation, accountability, and innovation
Foster collaboration across Sales, Product, and Customer Success, ensuring marketing acts as a unifying force in revenue growth
Drive operational excellence, clarity of roles, and ongoing professional development across the function

Qualification

B2B SaaS marketingABMSEO/SEMAI-informed marketingProduct marketingGTM strategyCompetitive positioning6senseHubSpotOperational excellenceLeadershipCollaborationMentoring

Required

5+ years leading marketing teams in B2B SaaS, with a track record of pipeline growth and team scaling- preferably in Healthcare Technology
Deep experience in ABM, SEO/SEM, paid strategy, and AI-informed marketing
Proven success in product marketing, GTM strategy, and competitive positioning
Fluent in tools like 6sense, HubSpot, and intent data platforms
Strong leadership presence, with the ability to operate at both strategic and operational altitude

Company

Aptarro

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Aptarro Software Solutions develops healthcare software solutions, applications, and development toolkits.
dateFounded in 1983
location
Tallahassee, Florida, USA
people-size51-200 employees
web-link
https://www.aptarro.com

Funding

Current Stage
Growth Stage
Total Funding
unknown
2023-05-25Acquired
2017-01-05Private Equity

Leadership Team

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Scott Schimpf
Chief Technology Officer (ISO)
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Ashley Womack
Chief Financial Officer
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Recent News

PR Newswire
Encoda Appoints Adam Seymour as Chief Product & Technology Officer to Accelerate Innovation in Physician Practice Financial Health Management
2025-10-09
Business Wire
Aptarro and aiHealth Partner to Reimagine the Revenue Cycle with AI-Powered Coding and Claim Automation
2025-08-19
Business Wire
Aptarro Appoints Emily Williams as Chief Financial Officer to Support Continued Growth, Scalability, and Value Creation
2025-06-20
Company data provided by crunchbase