Haus · 16 hours ago
Product Marketing Lead
United States
Full-time
Remote
Mid, Senior Level
4+ years expHaus is the incrementality platform leading brands trust to optimize billions in ad spend worldwide. They are seeking a Product Marketing Lead to refine the company's positioning and messaging, drive launch strategies, and collaborate with teams to create integrated campaigns that enhance brand awareness and customer engagement.
AnalyticsEnterprise SoftwareMarketingTest and Measurement
Responsibilities
Refine Haus’ positioning, messaging, and narrative across all products and customer segments
Work on competitive intelligence, market research, and customer insights to inform product direction and GTM strategy
Partner closely with Product, Engineering, and Science to influence roadmap priorities and translate technical capabilities into compelling customer value
Drive launch strategy and execution, ensuring every release lands with clear impact and measurable outcomes
Support the sales enablement engine, including playbooks, pitch materials, demos, and training programs
Collaborate with Demand Generation, Content, and Brand on integrated campaigns that drive awareness, pipeline, and expansion
Work to create a consistent framework for value propositions, audience segmentation, and pricing and packaging
Track and communicate product performance, market trends, customer adoption, and competitive shifts to leadership
Work to help us develop a successful Analyst Relations strategy
Qualification
Required
4 or more years of experience in Product Marketing or technical fields (Product Management, Sales Engineering, etc), including leadership roles within high growth B2B SaaS companies
Strong command of the growth marketer mindset, as you will be marketing the Haus product to growth marketers
Deep experience defining positioning, messaging, and narratives in competitive or emerging markets
Demonstrated ability to partner with Product and Engineering leaders to influence strategy and roadmap decisions
Highly skilled at designing and running launch processes that drive measurable business outcomes
Strong command of sales enablement, including building content, training programs, and repeatable GTM motions
Experience supporting enterprise sales cycles and creating materials tailored to technical and executive audiences
Strong analytical skills and comfort working with data, customer research, and competitive intelligence
Excellent communication skills with an ability to simplify complexity, tell compelling stories, and influence cross-functionally
Preferred
Familiarity with analytics, AI, or data infrastructure products is a strong plus
Experience with Haus
Experience with Looker, Tableau, or Sigma (bonus points for all three!)
Knowledge of the direct to consumer space an added bonus
Benefits
Flexible PTO - take time when you need it!
Equity – Startup environment with part-ownership in our successes
Top of the line health, dental, and vision insurance - multiple plan options so you can pick what fits you best
WFH stipend to support the set up you need to be productive
Events & Offsites – opportunities to connect and celebrate in real life!
Free Lunch – Grab a bite on us when you choose to work from the office (hub locations include SF, NYC and Seattle)
New Parent Leave – take time to welcome your newest Hausmate
Company
Haus
Haus is a marketing science platform that helps brands understand the true business impact of their marketing spend.
51-200 employees
Funding
Current Stage
Growth StageTotal Funding
$61.15MKey Investors
01 AdvisorsInsight Partners
2025-04-18Series Unknown· $18.3M
2024-07-30Series Unknown· $20M
2023-08-03Series A· $17M
Leadership Team
Zach Epstein
Founder & CEO
Yen Pai
Head of Engineering (VP Engineering)
Recent News
2025-11-05
2025-10-14
2025-09-17
Company data provided by crunchbase