Cirkul · 2 weeks ago
Manager, Performance Media
Greater Boston
Full-time
Onsite
Mid, Senior Level
$110K/yr - $140K/yr
5+ years expCirkul is a rapidly growing beverage technology company on a mission to make a healthier world by helping people enjoy drinking more water. The Performance Media Manager will support the strategy and execution of paid media across key social and programmatic platforms, focusing on scaling customer acquisition and revenue.
Consumer GoodsFood and BeverageWater
No H1B
U.S. Citizen OnlyHiring Manager
Emily Wood, SHRM-CP
Responsibilities
Plan, launch, and optimize paid media campaigns across Meta (Facebook & Instagram), TikTok (including TikTok Shop), YouTube, and programmatic platforms to drive conversions, revenue, and subscription growth
Manage budgets, pacing, and performance against KPIs including ROAS, CAC, CPA, and LTV
Own the end-to-end execution of campaigns, from briefing creative and selecting formats (UGC, creator-led ads, short-form video, shoppable units) through launch, testing, optimization, and post-campaign analysis
Build structured testing roadmaps for creative, audiences, offers, landing pages, and shop experiences
Use performance data to make daily optimization decisions across creative rotation, audience targeting, bid strategies, and spend allocation
Identify scaling opportunities within high-performing platforms and formats, especially within TikTok Shop and social-first purchase paths
Partner closely with Creative, Content, Influencer, Ecommerce, and Analytics teams to ensure ads are platform-native, culturally relevant, and aligned with current trends
Deliver clear, consistent performance reporting and insights to stakeholders
Communicate learnings around platform trends, creative effectiveness, and social commerce performance with transparency and accuracy
Champion the customer journey across social platforms by ensuring ads and shop experiences are seamless, engaging, and conversion-focused
Stay ahead of platform updates and emerging social commerce behaviors to keep Cirkul competitive and relevant
Qualification
Required
5–6 years of hands-on experience managing paid social and performance media for a DTC or consumer brand
Deep experience with Meta and TikTok, including TikTok Shop and shoppable ad formats
Working knowledge of YouTube performance media and programmatic advertising
Proven ability to scale conversion-driven campaigns and optimize toward ROAS, CAC, CPA, and LTV
Experience working closely with creative, content, and influencer teams to develop high-performing, platform-native ads
Strong analytical skills with the ability to translate performance data into actionable insights
Preferred
Experience in subscription, social commerce, or ecommerce-driven businesses strongly preferred
Benefits
Health benefits, 401k match, and PTO (even insurance for your fur babies!)
Employee discounts on Cirkul products
Opportunity to work with a best in class team, in a hyper growth company, taking over the hydration industry
A culture that rewards results
Company
Cirkul
Cirkul is a beverage company that makes drinking water with delicious and nutritious flavors.
501-1000 employees
Funding
Current Stage
Late StageTotal Funding
$111.57MKey Investors
SC.HoldingsAF Ventures
2022-06-13Series C· $70M
2021-08-12Series B· $30M
2020-09-17Series Unknown· $6.7M
Leadership Team
Garrett Waggoner
CEO/Founder
Andy Gay
Founder/President
Recent News
EIN Presswire
2025-09-04
2025-07-16
Seattle TechFlash
2025-06-11
Company data provided by crunchbase