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Eli Lilly and Company · 2 days ago

Associate Vice President-Marketing-Masterbrand

Indianapolis, IN

Full-time

Onsite

Director/Executive

$232K/yr - $341K/yr

15+ years exp

Eli Lilly and Company is a global healthcare leader dedicated to improving lives through innovative medicines. The Associate Vice President of Marketing for Masterbrand will lead central marketing teams to execute Lilly's Masterbrand strategy and ensure brand consistency across all markets and channels.

BiotechnologyHealth CareMedicalPharmaceutical

No H1B

Responsibilities

Lead central marketing teams to deliver on Lilly’s Masterbrand strategy, ensuring consistency and impact across all markets and channels

Lead marketing teams to deliver long-term brand architecture and governance frameworks to guide the executions of multiple Lilly Masterbrand campaign efforts

Lead marketing efforts that are rooted in consumer human truths and creative excellence

Lead development and execution of multi-channel, multi-concepts campaign at the Masterbrand level, ensuring cultural relevance and compliance

Build strategic relationships with global agencies, media partners, and partnership teams to amplify Lilly’s brand presence

Lead collaboration with advanced analytics teams and champion measurement frameworks to optimize performance and inform strategic decisions. Responsible for integrations across agencies and executive overview of campaigns results

Work across Lilly Teams and agency teams to develop multiple creative campaigns, from ideation to production, launch, measurement and in-market optimization

Ensure all marketing activities adhere to regulatory, privacy, and corporate standards globally

Oversee multi-million-dollar budgets, ensuring fiscal discipline and compliance

Inspire and develop an elite marketing team, fostering creative excellence and love for the marketing craft

Qualification

Marketing leadershipGlobal brand strategyIntegrated campaign managementMass marketing expertiseMulti-channel mediaConsumer engagement strategiesAnalytical skillsStrategic thinkingPharma experienceTeam leadership

Required

Bachelor's degree required; MBA or advanced degree preferred

15+ years of dynamic marketing leadership experience, including global brand strategy and integrated campaign management

Qualified applicants must be authorized to work in the United States on a full-time basis. Lilly will not provide support for or sponsor work authorization and/or visas for this role