Everbridge · 12 hours ago
Product Marketing Manager
United States
Full-time
Remote
Mid, Senior Level
$94K/yr - $126K/yr
5+ years expEverbridge is a company that empowers organizations to manage critical events effectively. The Product Marketing Manager will develop product messaging, lead product launches, and create assets for sales and marketing to drive the go-to-market strategy for Everbridge's Critical Event Management solutions.
Event ManagementInformation TechnologyRisk ManagementSecurity
Responsibilities
Develop compelling messaging and value propositions in the context of major industry trends and the competitive landscape, using your deep understanding of the broader marketing function to drive customer success
Create persona-based content using your knowledge of the current market trends affecting the target personas, with an understanding of those personas, priorities and habits
Develop solid written messaging, utilizing best practices
Present product messaging to various internal and external audiences, adjusting the presentation as needed (sales enablement sessions, product videos, etc.)
Develop strategic competitive positioning, collaborating closely with the competitive intelligence team and field teams to ensure alignment with market demands and competitor landscape, driving differentiation and market leadership
Independently project manage product launches and provide campaign support by creating and effectively communicating a plan to accomplish what the organization needs for success
Take responsibility for work streams as needed (product updates, industry event support) and larger company events like sales kick-off, industry events and regular customer events and communications
Work in close collaboration with the demand generation team to execute the strategy and programs that drive demand for their product
Interpret metrics for their product marketing scope, considering leading and lagging indicators, as well as awareness, consideration, and decision stages
Qualification
Required
5+ years of experience in product, solutions or partner marketing for a SaaS-based or software business
Proven experience launching and growing successful products in close collaboration with the field, customer success, product, partners, and other stakeholders
Proven experience with strong writing and presentation skills with internal and external stakeholders
Strong project management skills with the ability to handle multiple projects simultaneously
Strategic mindset and experience with messaging and competitive positioning
Creative thinking and problem-solving abilities
Strong attention to detail and organizational skill
Understanding of complex enterprise sales cycles
Benefits
Healthcare
Dental
Parental planning
Mental health benefits
Disability income benefits
Life and AD&D insurance
A 401(k) plan and match
Paid time off
Fitness reimbursements
Company
Everbridge
Everbridge is a national public warning solutions company that provides an event management platform to help government organizations.
1001-5000 employees
H1B Sponsorship
Everbridge has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (1)
2024 (5)
2023 (5)
2022 (9)
2021 (7)
2020 (11)
Funding
Current Stage
Public CompanyTotal Funding
$455.73M2024-02-05Acquired
2019-12-23Post Ipo Debt· $450M
2019-01-14Post Ipo Equity
Leadership Team
David Wagner
President and CEO
Elliot Mark
SVP and General Counsel
Recent News
Daily Herald
2026-01-23
Company data provided by crunchbase