OMNIA Partners · 3 weeks ago
Senior Partner Marketing Manager
Franklin, TN
Full-time
Onsite
Senior Level
5+ years expOMNIA Partners is a leading organization in B2B supplier networks, and they are seeking a Senior Partner Marketing Manager. This role is responsible for developing and executing joint marketing strategies to drive sales pipeline and revenue growth, while collaborating with suppliers to enhance their marketing efforts and partnerships.
CommercialConsultingFinancial ServicesManagement ConsultingProfessional Services
Responsibilities
Go-to-Market Strategy: Work with cross functional teams to craft joint strategic GTM plans that maximize sales pipeline and revenue growth, including identification of target customer segments, value proposition, communication channel selection and execution of marketing/sales campaigns
Supplier Engagement: Build strong relationships with supplier teams to ensure that OMNIA Partners is top-of-mind for joint sales and marketing initiatives
Supplier Enablement: Assist suppliers with onboarding to the OMNIA Partners network; provide resources, training and support to supplier teams to enable effective marketing and sales of OMNIA Partners contracts
Supplier Messaging: Ensure that supplier marketing efforts effectively articulate the value of their OMNIA Partners contract
Category Expertise: Serve as the functional expert in messaging for owned categories and ensure messaging and positioning is up-to-date and continually improved to drive revenue growth
Data & Analytics Ownership: Regularly review and analyze various data sources to help inform and advise supplier sales and marketing activity
Qualification
Required
5-8 years in marketing, ideally in a range of disciplines including content marketing, media production, email marketing, public relations and related functions
Thrives in a highly collaborative and fast-paced environment
Analytical with ability to provide sales and marketing guidance and direction based on data and ROI analysis
Experience working across teams to execute marketing campaigns
Ability to ensure consistency of message across all channels
Demonstrated ability to confidently discuss and present with C-Suite audiences
Experience working in CRM and Marketing Automation platforms to execute campaigns (Salesforce Sales Cloud and Marketing Cloud experience a plus)
Bachelor's Degree in Marketing, Communications, Business or related field
Company
OMNIA Partners
OMNIA Partners provide categories Consultation agency, financial service, and commercial and industrial equipment.
201-500 employees
Funding
Current Stage
Growth StageTotal Funding
unknownKey Investors
CapitalG
2025-09-15Private Equity
2021-01-01Acquired
2020-01-01Private Equity
Leadership Team
Amy Smith
Vice President, Lead Agency Partnerships
Barb Sexton
Vice President, Partner Development - Corporate Services
Recent News
2025-11-19
Company data provided by crunchbase