Swisher · 10 hours ago
Brand Manager
Jacksonville, FL
Full-time
Onsite
Mid Level
4+ years expSwisher is an industry leader known for its iconic products and commitment to high quality standards. The Brand Manager is responsible for developing and executing marketing strategies to build brand equity, drive revenue growth, and manage brand operations and marketing campaigns. This role involves collaboration across various functions to ensure the brand remains consumer-centric and competitive.
Manufacturing
Responsibilities
Lead all brand-level activities and strategic initiatives, including but not limited to: strategic brand planning, P&L/financial analysis, market research, consumer research, new product development, packaging initiatives, quality improvements, pricing and promotions analysis, distribution planning, advertising development, media planning and retail/shopper marketing programs
Initiate and guide the execution of brand projects from briefing to in-market execution relating to advertising, point of sale, packaging design, product innovation, partnerships and events
Translate consumer insights into strategies that strengthen brand equity and drive demand
Align with Finance to facilitate timely financials, P&L analysis, specialized reports, financial transparency, budgetary requests and revisions
Provide guidance to Marketing Operations to support agency/vendor operations, project management, marketing materials inventory management, budget administration and tradeshow planning
Partner with Supply Chain to facilitate production forecasting and manufacturing alignment
Collaborate with agency partners to create a strong brand visual identity and effective and timely execution of marketing campaigns through strategic briefing, project prioritization and sound decision-making
Partner with Business Analytics to drive regular reports on market trends, competitive analysis, brand performance, social/digital insights, KPI achievement and sales/production forecasting
Provide Sales and Trade Marketing with strategic support for distribution initiatives and create compelling sell-in materials for the sales force to convey brand strategies to distributors and retailers
Qualification
Required
Bachelor's degree in Business Administration, Marketing, or related field
4+ years of brand marketing experience with a strong understanding of general branding concepts, including strategy, value proposition and positioning, consumer insights/market research, pricing and marketing communications and tactics
High level of understanding of brand-level P&Ls and financial reports
Proven strategic planning and creative concepting skills; demonstrated critical thinking, analytical and problem-solving capabilities
Established capabilities in leading cross-functional teams
Experience in formulating, executing and analyzing omnichannel consumer marketing campaigns
Exceptional time management and organizational skills. Ability to handle multiple projects effectively
High-level written and verbal communication skills. Strong presentation and public speaking capabilities
Enthusiastic, goal-driven attitude with the ability to follow up and follow through proactively
Excellent interpersonal skills. Ability to build relationships and work well with all levels of employees, including senior management
Proficient in MS Office (Excel, PowerPoint, Outlook & Word)
Travel: 20-30%
Preferred
Master's degree in Business, Marketing or related field
Previous brand management experience and/or CPG specific work
Benefits
Medical, dental, vision, life insurance effective on date of hire
Generous 401(k) Plan
Defined Contribution Plan
Paid vacation and paid holidays
Tuition reimbursement
Company
Swisher
Swisher stands at the forefront of innovation in the consumer products industry, blending a legacy of excellence with a forward-thinking approach.
1001-5000 employees
Funding
Current Stage
Late StageLeadership Team
Jill Rosenthal
Executive Assistant III to President & CEO
Michelle Comer Kiker, PHR
Senior Human Resources Business Partner
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