Justrite Safety Group · 3 hours ago
Marketing Manager
United States
Full-time
Remote
Senior Level, Lead/Staff
$100K/yr - $140K/yr
10+ years expJustrite Safety Group is a dynamic organization dedicated to protecting people, property, and the planet through advanced industrial safety solutions. The Marketing Manager will develop and oversee the implementation of the business marketing strategy to boost brand awareness and drive growth, while collaborating with various teams to achieve marketing goals and objectives.
ChemicalManufacturingPublic SafetyRetail
Responsibilities
Develop and implement a long-term business unit marketing and action plan including identification of target audiences and industries
Articulate and communicate key value propositions and distribution on relevant channels and measure the results that build brand awareness, generate leads and drive engagement with all categories of customers
Set annual and quarterly marketing goals and monitor performance of brand visibility, lead generation, funnel performance and engagement
Direct and manage broad-based marketing initiatives to meet pipeline requirements of varied account segments. Establish intimate knowledge of our database of marketing leads to uncover new opportunities for engagement
Manage and oversee the development of all brand publications including digital and social media using strong creative intuition and coaching creative development in others
Partner with corporate marketing and events through creative briefs for external messages including press releases, attributed quotes, event scripts, talking points, prepared remarks, social media posts and marketing collateral
Work with product management team to develop the product content roadmap detailing campaigns, product launches and events
Provide marketing strategies for all launches of new products and releases for both internal and external markets and maintain knowledge of all competitor activities and ensure adherence to customer requirements
Support the integration and optimization of PIM systems (product information management), ensuring accurate and up-to-date product information is available to distributors
Track and report out results across the entire buyer’s journey analyze dashboards to understand where opportunities for further optimization and engagement exists
Develop short- and long-term plans and budgets for the communications and marketing program and its activities, monitor progress, and evaluate performance
Establish goals and KPIs for campaigns based on historical or projected results, and tie back actual performance and revenue impact
Accountable for planning and managing budget for headcount, hiring and overall department resources either internal or external
Manages expectations, performance and result-focused marketing programs through a team of individual contributors’ roles. Initiates ongoing staff communication and performance feedback and coach managers on developing others. Supports the JSG Code of Conduct and Core Value initiatives
Qualification
Required
A minimum of 10+ years previous experience in Marketing with progressive leadership responsibilities preferably in the industrial or manufacturing sector
Strong business acumen and insight into larger business goals and objectives and understand how the role fits into the overall JSG strategy
Proven ability to create, write and edit compelling marketing content
Excellent communication and interpersonal skills, with a collaborative approach to working with cross functional teams such as sales and operations
Past experience with managing a team, setting goals and priorities and providing coaching and career mentoring
Willingness to travel up to 50%
Preferred
Bachelor's degree in Business Administration or Marketing preferred
Demonstrates proficiency in Microsoft Office applications, and other marketing platforms as required
Applies tools and processes to successfully manage budget
Assesses work activities and allocates resources appropriately
Benefits
Comprehensive medical, dental, and vision coverage
Flexible hours and alternative work arrangements
401K plan, complete with a company match
Company-paid short and long-term disability insurance
Generous paid time off
Personal days
Robust employee wellness program
Company
Justrite Safety Group
Justrite Safety Group (JSG) manufactures and provides industrial safety solutions.
1001-5000 employees
Funding
Current Stage
Late StageLeadership Team
Ankush Kumar
Chief Executive Officer and President
Tom Grooms
Chief Technology Officer
Recent News
2025-11-28
EIN Presswire
2025-10-17
Company data provided by crunchbase