City of Greeley · 10 hours ago
Digital Marketing Specialist
Greeley, CO
Full-time
Onsite
Mid Level
$62K/yr - $83K/yr
3+ years expThe City of Greeley is seeking a creative and strategic storyteller to help shape connections with its community. This role involves developing engaging content across digital channels to inform and inspire residents and businesses, while utilizing a data-informed approach to drive engagement.
ArtFinanceGovernmentMuseums and Historical SitesOffice AdministrationProfessional Services
Responsibilities
Develop and execute compelling, community-focused storytelling that informs, inspires, and builds trust with residents, businesses, and community partners
Translate complex City initiatives, policies, and programs into clear, engaging narratives tailored for diverse audiences
Create high-quality written and visual content across multiple platforms, including social media, blogs, e-newsletters, digital campaigns, and web features
Ensure voice, tone, and messaging consistently align with the City of Greeley’s brand, values, and strategic priorities
Plan, manage, and publish content using a strategic, data-informed approach that balances organic and paid digital strategies
Develop and maintain content calendars and project plans that outline themes, storytelling priorities, posting cadence, and engagement goals
Facilitate meaningful two-way communication by monitoring digital channels, responding to inquiries, and encouraging public participation through relevant content
Identify opportunities to enhance reach, engagement, and participation through partnerships, collaborations, and emerging digital trends
Analyze performance metrics and audience insights to assess content effectiveness and refine storytelling strategies
Develop reports and recommendations based on data, engagement trends, and campaign outcomes to inform future content decisions
Proactively identify opportunities, risks, and emerging issues that may impact the City’s reputation or public perception
Support Citywide image, branding, and strategic communication initiatives through coordinated digital storytelling and campaigns
Participate in planning, execution, and evaluation of digital campaigns, including messaging development, paid media placement, and ROI assessment
Support promotion of City-sponsored and partner events through integrated digital content and on-site support as needed
Research, write, and produce multimedia content including video, photography, audio, and digital graphics to support storytelling efforts
Collaborate with departments to develop storyboards, scripts, and visual narratives that bring City initiatives to life
Edit, organize, and manage digital assets while staying current with industry trends and best practices in multimedia storytelling
Update and maintain web and digital content to ensure accuracy, clarity, and alignment with City messaging and priorities
Create and manage content for newsletters, landing pages, and digital campaigns using content management and email platforms
Provide editorial support, proofreading, and content refinement to ensure high-quality, accessible communication across channels
Build strong cross-functional relationships to gather information, identify stories, and ensure consistent, accurate messaging
Serve as a collaborative partner to departments by advising on digital storytelling best practices and effective audience engagement strategies
Support training and knowledge-sharing efforts related to content strategy, digital trends, and storytelling tools as needed
Qualification
Required
Bachelor's degree in communication, marketing or related field
Three (3) years of experience in 21st-century communication practices (i.e., marketing, communications, media relations, public engagement, brand management, or related fields)
Valid Driver's license
Understands the fundamental concepts of promoting local government and community
Proficient at writing, organizing content and data, and reporting outcomes
Knowledge of principles and best practices of social media, digital marketing, and online engagement
Ability to utilize components of project management to successfully schedule, lead and facilitate communication
Experience assessing, monitoring, and measuring strategic communication and marketing initiatives
Knowledge of content creation strategies, including writing, photography, video, and audio production
Knowledge of web content management systems, digital advertising platforms, and analytics tools
Ability to think strategically and align digital campaigns with organizational goals and priorities
Creating, curating, and managing engaging content across multiple platforms
Skills in developing and executing paid and organic social media campaigns
Skills in designing and analyzing performance reports to measure effectiveness and adjust strategies
Skills in storyboarding, editing, and producing multimedia content (photo, video, audio, graphics)
Ability to communicate clearly, effectively, and professionally both online and in person
Ability to respond quickly and appropriately to comments, questions, and sensitive issues on social platforms
Ability to represent the City in a positive and professional manner, especially during high-profile projects or crisis communications
Ability to stay adaptable, innovative, and proactive in identifying risks, opportunities, and new trends
Experience with digital cameras and basic video editing abilities specifically for social media
Preferred
Bilingual in English and Spanish
Benefits
This position is benefits eligible. Please view our benefits guide here.
The City of Greeley is proud to offer a robust benefits package in addition to your wages. This package includes health and wellness, retirement savings, discounted access to Greeley facilities and more.
Company
City of Greeley
City of Greeley is a government organization.
1001-5000 employees
Funding
Current Stage
Late StageLeadership Team
John Karner
Director of Finance/CFO
Andrea Mendoza
Talent Acquisition Business Partner
Recent News
2025-11-04
Company data provided by crunchbase