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Parsley Health · 4 days ago

Senior Manager, Lifecycle Marketing

New York, United States

Full-time

Hybrid

Mid, Senior Level

$120K/yr - $150K/yr

5+ years exp

Parsley Health is a digital health company with a mission to transform the health of everyone, everywhere with the world's best possible medicine. They are seeking a Senior Lifecycle Marketing Manager to own the full lifecycle experience across email and SMS, focusing on engagement, conversion, retention, and referral performance.

Health CareHealth DiagnosticsMedicalPrimary and Urgent Care

Responsibilities

Own all pre-sale lifecycle marketing strategy across email and SMS, built and executed in Customer.io

Design and build event-driven journeys for: newsletters and lead magnet programs, promotional and seasonal campaigns, appointment confirmation and reminders, nurture, abandoned cart, and conversion flows across all products

Optimize journeys to increase engagement, appointment bookings, and purchases

Own all post-sale lifecycle marketing strategy across email and SMS in Customer.io, including: member onboarding and activation flows, engagement and retention programs, NPS, referral, and ambassador journeys

Incorporate feedback from the Member Experience (MX) and sales team into lifecycle logic, segmentation, and messaging

Personally build, QA, and deploy lifecycle journeys

Work comfortably with events, attributes, triggers, and conditional logic

Own lifecycle experimentation strategy: A/B testing subject lines, content, timing, logic, and offers

Iterating based on performance and behavioral signals

Own lifecycle reporting and insights across all campaigns

Monitor engagement, conversion, and retention metrics

Identify drop-offs and data issues within journeys and resolve them

Translate insights into concrete optimizations and roadmap improvements

Qualification

Customer.ioLifecycle marketingEvent-driven journeysA/B testingData analysisCopywritingHealthcare knowledgeMacBook proficiencyGoogle SuiteSlackZoomCross-functional collaborationDetail-oriented