Maxima Apparel · 3 weeks ago
Vice President of Digital
Westbury, NY
Full-time
Onsite
Director/Executive
$180K/yr - $200K/yr
10+ years expMaxima Apparel is a Premium Athletic brand known for its lifestyle approach to the Sports Licensed market. The VP of Digital is responsible for overseeing the entire digital ecosystem, driving revenue growth and operational excellence while managing cross-functional teams and external partners.
ApparelFashionMarketingProduct DesignSporting Goods
Hiring Manager
Wendy Zeng
Responsibilities
Own the end-to-end digital strategy across: DTC eCommerce, Marketplaces (Amazon, others), Dropship, Performance marketing
Set and deliver revenue, margin, CAC, ROAS, and LTV targets
Translate brand and product priorities into scalable digital growth plans
Partner with merchandising, brand marketing, and operations to align launches, assortments, and GTM timing
Directly manage and develop the Director of eCommerce
Oversee functional leaders across: Site Experience & UX/UI, Merchandising & Content, Marketplaces, Dropship, Customer Service
Ensure clear ownership, accountability, and performance management across the digital org
Identify gaps in structure, skills, or tooling and make hiring or resourcing recommendations
Own the relationship with the paid media agency (Meta, Google, TikTok, Amazon Ads, etc.)
Set strategy, budgets, targets, and testing frameworks — not just 'receive reports'
Hold agencies accountable to performance, pacing, and profitability
Ensure paid media is tightly aligned with: Merchandising priorities, Inventory availability, Creative strategy, Site experience and conversion
Decide when to scale spend, pull back, or change partners
Own the digital storefront experience across desktop and mobile
Partner with UX/UI and engineering to improve: Conversion rate, AOV, Site speed, Navigation and merchandising logic
Drive CRO testing roadmap and roadmap prioritization
Ensure content, storytelling, and PDPs support both brand and performance goals
Oversee Amazon and other marketplace strategies in partnership with internal leads
Ensure pricing, content, ads, and inventory are optimized per channel
Balance DTC vs marketplace growth with margin protection
Drive operational excellence in catalog management and content execution
Oversee customer service leadership (US, MX, offshore)
Ensure customer feedback informs site, product, and service improvements
Partner with retention, CRM, and lifecycle efforts to improve repeat rate and LTV
Maintain brand-appropriate service standards across all channels
Own digital dashboards and performance reporting
Ensure leadership has clear visibility into: Revenue, Spend, Profitability, Channel performance
Use data to drive decisions, not anecdotes
Build forecasting and scenario planning into digital operations
Qualification
Required
10+ years in digital commerce, performance marketing, or eCommerce leadership
Proven experience managing both internal teams and external agencies
Strong understanding of paid media economics
Strong understanding of eCommerce merchandising
Strong understanding of CRO and UX
Strong understanding of marketplaces
Preferred
Amazon experience strongly preferred
Experience in apparel, lifestyle, or consumer brands preferred
Company
Maxima Apparel
Maxima Apparel is a streetwear production house that designs and markets sportswear and fashion products.
501-1000 employees
Funding
Current Stage
Late StageLeadership Team
S
Stephanie Longo
President
Company data provided by crunchbase