Biogen · 1 day ago
Director, US Media Strategy
Cambridge, MA
Full-time
Onsite
Director/Executive
$169K/yr - $269K/yr
10+ years expBiogen is a mid-sized biotechnology company committed to excellence and innovation. They are seeking a Director of US Media Strategy to lead the planning and implementation of media strategies that support the US marketing teams, focusing on both HCP and DTC audiences.
BiotechnologyHealth CareNeuroscienceTherapeutics
Responsibilities
Lead the development and execution of integrated media strategies (TV & Digital) across both DTC/Patient and HCP audiences, supporting brand objectives
Serve as the media thought leader across the organization, educating stakeholders on evolving platforms, performance metrics, and innovative strategies
Lead with Media Agency the translation of business goals into high-impact media strategies, optimizing Rx lift
Ensure media plans fully integrate as part of a greater omnichannel go-to-market approach
Keep abreast with the latest media trends, technologies, and best practices to ensure media efforts remain innovative and effective
Be the point person with Privacy ensuring all media strategies and data usage comply with relevant regulations
Partner closely with brand teams to understand brand strategies and ensure seamless execution according to media briefs and plans
Oversee media agency partners in the development, execution, and optimization of media plans across all digital channels (e.g., programmatic, social, paid and organic search). Ensure integration of paid, owned and earned channels
Guide channel mix and investment decisions based on audience insights, ROI modeling, and brand priorities
Ensure all media activities are compliant with regulatory and legal guidelines for pharmaceutical marketing
Be the SEO expert while collaborating with functional partners e.g., web, content optimizing organic search
Own accountability for media performance, ensuring investments deliver optimal impact by continuously refining strategies and execution for maximum effectiveness
Deep understanding of media data workflows, including integration workflows, data connectivity solutions, enabling continuous optimization
In collaboration with the Omnichannel measurement team, define media KPIs aligned to business goals and co-lead measurement frameworks for performance reporting
Leverage media performance analytics to drive data-informed optimization decisions, ensuring campaigns maximize ROI and meet brand objectives
With Omnichannel analysts, provide leadership in translating data into actionable insights, and optimizing campaigns for maximum impact and ROI
Interpret media data to identify trends, uncover insights, and drive continuous optimization
Lead development of media dashboards targeted to various internal groups (brand, executive)
Development of A/B testing to support media innovation
Leadership of media agency team to ensure the highest delivery of media performance and activation
Collaborate with BIO, Brand Marketing, and PRC teams to ensure alignment and compliance
Represent media strategy in executive-level discussions and provide regular updates to senior commercial leadership
Lead the development of external media partnerships, improving value and performance to the brand teams
Qualification
Required
Minimum of 10 years' media healthcare experience (agency or client) with a focus on strategy, planning, execution and measurement in Pharmaceutical, Biotech, or healthcare industries
Deep understanding of both HCP and DTC/patient media landscape, digital media, TV (Linear, Connected) channels and platforms, social media, SEO, omnichannel optimization/orchestration with other channels
Proven experience leading integrated media campaigns with a heavy focus on digital healthcare channels (paid, owned, earned) and TV (Connected, Linear, etc.)
Strong command of media performance metrics and identity resolution tools, vendors (IQVIA, Crossix)
Excellent communication skills, with the ability to influence at all levels of the organization, ability to translate complex information into simple plans
Strong ability to drive insights from measurement tracking to drive action that increases brand impact
Experienced leader of cross-functional teams, and in being a member of a cross-functional team
Work with agility - improve media processes, ways of working both internally and externally, work smarter and more efficiently
BA/BS required
Preferred
MBA preferred
Benefits
Medical, Dental, Vision, & Life insurances
Fitness & Wellness programs including a fitness reimbursement
Short- and Long-Term Disability insurance
A minimum of 15 days of paid vacation and an additional end-of-year shutdown time off (Dec 26-Dec 31)
Up to 12 company paid holidays + 3 paid days off for Personal Significance
80 hours of sick time per calendar year
Paid Maternity and Parental Leave benefit
401(k) program participation with company matched contributions
Employee stock purchase plan
Tuition reimbursement of up to $10,000 per calendar year
Employee Resource Groups participation
Company
Biogen
Biogen is an American biotechnology company that provides therapeutics for neurological, autoimmune, and rare diseases.
Founded in 1978Cambridge, Massachusetts, USA
5001-10000 employees
H1B Sponsorship
Biogen has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (100)
2024 (93)
2023 (101)
2022 (134)
2021 (104)
2020 (114)
Funding
Current Stage
Public CompanyTotal Funding
$1.5BKey Investors
JP Morgan
2023-08-28Post Ipo Debt· $1.5B
1991-09-27IPO
Leadership Team
Robin C. Kramer
Executive Vice President, Chief Financial Officer
Priya Singhal
Executive Vice President, Head of Development
Recent News
Pharmaceutical Technology
2026-01-05
Company data provided by crunchbase