Myriad Genetics · 3 weeks ago
VP Marketing, Precision Oncology
United States
Full-time
Remote
Director/Executive
12+ years expMyriad Genetics is a leading molecular diagnostic testing and precision medicine company dedicated to advancing health and well-being. The Vice President of Marketing will lead marketing strategy, portfolio positioning, and go-to-market execution across Myriad’s oncology businesses, driving growth and brand leadership in regulated healthcare markets.
BiotechnologyPharmaceuticalPrecision Medicine
Responsibilities
Own the end-to-end marketing strategy for Myriad's Oncology portfolios, including brand positioning, segmentation, and lifecycle management
Translate business objectives into integrated marketing plans that drive adoption, utilization, and revenue growth
Define and evolve value propositions grounded in clinical evidence, outcomes, and customer insights
Lead go-to-market strategy for new product launches, feature enhancements, and indication expansions
Partner closely with Sales, Market Access, Product Management, and Medical Affairs to ensure alignment from strategy through execution
Oversee development of compliant promotional messaging and field enablement tools
Set clear priorities and requirements for centralized marketing teams, including Digital Marketing, Brand, Communications, and Marketing Operations
Ensure Prenatal and Mental Health marketing programs are executed consistently, efficiently, and in alignment with enterprise standards
Balance enterprise scale with the unique needs of each business line
Leverage market research, customer insights, and analytics to inform strategy and optimize performance
Establish KPIs tied to awareness, adoption, growth, and return on marketing investment
Use data to continuously refine messaging, channel strategy, and investment decisions
Lead and develop a high-performing marketing team supporting Prenatal and Mental Health portfolios
Build marketing capabilities across brand strategy, lifecycle marketing, and integrated campaign planning
Foster a culture of accountability, collaboration, and innovation
Serve as a senior marketing partner to Oncology business leaders
Provide clear, concise updates and recommendations to the SVP of Marketing and executive stakeholders
Collaborate with Legal, Regulatory, Medical, and Privacy teams to ensure compliant promotion in a highly regulated environment
Qualification
Required
Bachelor's degree required; advanced degree (MBA, MS, or equivalent) preferred
12+ years of progressive marketing experience, including senior leadership roles in healthcare, life sciences, diagnostics, or related industries
Proven success leading brand, portfolio, or business-unit marketing in regulated environments
Strong understanding of healthcare customers and evidence-based marketing
Experience working effectively in matrixed or centralized marketing models
Excellent executive presence and communication skills
Preferred
Experience in Prenatal, Women's Health, Mental Health, or adjacent care areas
Experience supporting multiple products or franchises simultaneously
Track record of successful product launches and lifecycle management
Company
Myriad Genetics
Myriad Genetics discovers, develops, and commercializing novel therapies for the treatment of cancer.
1001-5000 employees
Funding
Current Stage
Public CompanyTotal Funding
$215MKey Investors
OrbiMed
2025-07-31Post Ipo Debt· $125M
2023-07-06Post Ipo Debt· $90M
1995-10-13IPO
Leadership Team
Sam Raha
CEO | President | Board member
Ben Wheeler
Chief Financial Officer
Recent News
Company data provided by crunchbase