Vangst · 3 weeks ago
Head of GTM (Cannabis Industry SaaS)
United States
Full-time
Remote
Lead/Staff, Director/Executive
$180K/yr - $280K/yr
5+ years expVangst is a leading ERP and commerce technology provider in the cannabis industry, processing billions of dollars in annual sales. They are seeking a Head of Go-To-Market (GTM) to architect and lead their growth strategy, focusing on multi-product adoption and pipeline growth.
CannabisEmploymentHuman ResourcesRecruiting
Responsibilities
Lead Outbound, Marketing, Partnerships, and Events to create a unified pipeline engine
Own multi-product GTM strategy and launch plans for new offerings
Build structured experimentation frameworks across channels, campaigns, and markets
Drive demand generation, brand awareness, digital marketing, partnerships, and field marketing
Develop and refine state-by-state GTM motions for expansion, events, and partner enablement
Establish measurable dashboards, KPIs, and reporting cadences across all GTM teams
Align Product, Sales, Customer Success, and Marketing around coordinated launch plans and growth priorities
Partner with Sales leadership on outbound strategy, segmentation, and account targeting
Influence positioning, competitive strategy, and storytelling across product lines
Qualification
Required
5+ years of GTM experience in B2B SaaS or cannabis
Experience directly managing sales and marketing leaders across digital, brand, events, and partnerships
Demonstrated success driving pipeline, demand generation, and multi-channel growth
Strong background launching products and running cross-functional GTM motions
Hands-on experience with HubSpot and BI tools, with the ability to build reporting foundations
Creative, experimental mindset with fresh ideas for pipeline generation and storytelling
Ability to build trust, unify stakeholders, and elevate GTM strategy across teams
Preferred
growth-stage environments preferred
Bonus: experience with commerce, marketplaces, or supply-chain-focused software
Benefits
Benefits
PTO
Equity Options
Competitive medical, dental, and vision benefits for employees and dependents
18 days PTO + 11 paid holidays (sick days separate)
Competitive compensation package including equity
Company
Vangst
Vangst is a recruiting platform that connects job seekers with opportunities in the cannabis industry.
51-200 employees
Funding
Current Stage
Growth StageTotal Funding
$31.5MKey Investors
Level One FundLerer Hippeau
2022-01-13Series B· $19M
2019-01-24Series A· $10M
2018-03-21Seed· $2.5M
Leadership Team
Karson Humiston
Founder & CEO
Recent News
Venture Capital
2025-06-04
PR Newswire
2025-06-03
Company data provided by crunchbase