LinkedIn · 6 days ago
Senior Product Marketing Manager - Small Business
San Francisco, CA
Full-time
Hybrid
Mid, Senior Level
$125K/yr - $195K/yr
7+ years expLinkedIn is the world’s largest professional network, dedicated to creating economic opportunities for every member of the global workforce. The Senior Product Marketing Manager will focus on driving value for small businesses by influencing product experiences through customer research, executing marketing strategies, and collaborating with cross-functional teams.
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Responsibilities
Drive member insight & empathy: conduct and analyze research to better understand the needs of our members, how they use our features, and how we can develop and shape our product experiences to better meet those needs
Define positioning and messaging: building on your knowledge and understanding of our members, you’ll shape the product narrative and positioning across product and marketing channels
Improve education and drive engagement of the existing product: dig into the landscape of how our members understand and use our current features and strategize around tests and tactics to increase engagement
Take new products or features to market: you’ll drive end-to-end go-to-market campaigns for new products and features as they launch, owning the channel mix, creative elements, and performance
Cross-functional partnership and influence: Establish strong communication and collaboration with a wide set of cross-functional teams. Inspire action and alignment with clear narratives, strategy, goals, and KPIs
Own and communicate performance expectations: Work with partner teams to determine and set performance expectations for marketing-led initiatives and communicate expectations to senior leaders and cross-functional partners
Qualification
Required
BA/BS degree in marketing or related field
7+ years of experience in marketing or product marketing roles
Preferred
7+ years of experience in marketing or product marketing roles at a technology company with a focus on market research and insights, product adoption and engagement, go-to-market
Proven ability to influence product strategy and roadmap decisions through a deep understanding of audience needs, market insights, and user behavior – grounded in research, data, and strong product intuition
Demonstrated expertise in crafting high-impact product narratives, messaging, and positioning that resonates with target audiences and drives adoption and engagement
Strong track record in developing and executing go-to-market strategies and marketing channel campaigns, driving alignment with key cross functional partners, leading execution and delivering measurable business outcomes
Strong analytical skills, demonstrated ability to tackle complex problems and pinpoint key insights, and turn those into actionable recommendations and initiatives
High ownership and problem solver mentality, self-motivated, execution-oriented, resourceful, able to think differently to drive impact
Benefits
Annual performance bonus
Stock
Benefits and/or other applicable incentive compensation plans
Company
LinkedIn is a professional networking site that allows users to create business connections, search for jobs, and find potential clients. It is a sub-organization of Microsoft.
10001+ employees
H1B Sponsorship
LinkedIn has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (892)
2024 (1108)
2023 (913)
2022 (1580)
2021 (1043)
2020 (1146)
Funding
Current Stage
Public CompanyTotal Funding
$154.8MKey Investors
Bain Capital VenturesGreylockSequoia Capital
2016-06-13Acquired
2016-02-15Private Equity
2014-04-01Series Unknown
Leadership Team
Ryan Roslansky
Chief Executive Officer
Dan Shapero
Chief Operating Officer
Recent News
Social Media Today
2026-01-11
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2026-01-09
Company data provided by crunchbase