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Canandaigua National Bank · 5 days ago

Community Engagement Manager

BASIN PARK 1150, Pittsford, NY, US

Full-time

Hybrid

Mid Level

$95K/yr - $118K/yr

3+ years exp

Canandaigua National Bank is a community-focused financial institution seeking a Community Engagement Manager. This role is pivotal in enhancing the bank's reputation through effective communication, community partnerships, and philanthropic initiatives.

BankingFinancial Services

Responsibilities

Leads and shapes the bank’s internal narrative and storytelling, ensuring communications consistently reflect the bank’s mission, values, services, and culture

Manage the bank’s internal communications platform, delivering timely, relevant content that informs employees and showcases organizational priorities and culture

Support and execute internal communication strategies that drive employee engagement, alignment, and connection to the bank’s purpose

Produce and oversee a monthly newsletter for bank community members, curating stories and updates that highlight impact, services, and expertise

Identify and recommend opportunities for paid media that elevate the bank’s products, services, thought leadership, and community presence

Maintain and support the bank’s crisis communications planning to ensure preparedness and clear messaging during sensitive situations

Develop compelling storytelling and content for use across newsletters, press releases, social media, and the bank’s website

Create content that highlights the bank’s community involvement, philanthropic initiatives, and internal culture, reinforcing the bank’s role as a trusted community partner

Collaborate closely with marketing and communications teams to ensure consistent messaging, tone, and narrative across all channels

Assist in identifying, evaluating, and recommending charitable giving and community investment opportunities that align with the Bank’s philanthropic strategy, Community Reinvestment Act (CRA) objectives, and community needs

Collaborate with internal departments, branch teams, and employee groups to coordinate volunteerism, employee engagement, and community involvement initiatives that support CRA and community development goals

Lead collaboration of internal departments, branch teams, and employee groups to design and coordinate volunteerism, employee engagement, and community involvement initiatives that support CRA and community development goals

Work closely with marketing, human resources, and leadership to align community engagement with organizational priorities

Support special projects and initiatives that enhance the bank’s brand, visibility, and community impact

Qualification

Corporate CommunicationsPublic Relations ManagementDigital MarketingContent CreationSocial Media PlatformsProject ManagementVideo EditingPhotographyAudio ProductionAdobe Creative CloudSalesforce Social StudioSharePointVerbal CommunicationWritten CommunicationOrganizational SkillsTime ManagementAttention to DetailTeam CollaborationAdaptability

Required

A B.S. or B.A. degree in Communications, Marketing, Public Relations, Journalism, Digital Marketing, or related fields normally required

A minimum of three (3) experience in Corporate Communications, Social Media, Public Relations Management or related positions normally required

Broad verbal and written communication skills, including crafting internal and external communications

Strong people skills and the ability to communicate with employees at all levels in the organization

Ability to work independently and within a team on special and ongoing projects, be adaptive to critical needs, and share expertise as needed

Strong project management skills with an ability to manage and execute multiple programs and tasks with accuracy and efficiency

Excellent organizational and time-management skills, including the ability to handle multiple priorities simultaneously effectively and competently and the flexibility and ability to quickly adapt to changes in work objectives, processes, and technologies

Results focused with strong attention to detail, accuracy, and deadlines

Advanced computer skills including MS Office applications (Word, Excel, Outlook, PowerPoint, etc.)

Experience with video editing, photography, audio production, and social media platforms

Ability to travel to CNC locations, including the Syracuse Region and Sarasota, FL

Ability to work occasional nights and weekends

Preferred

Preferred experience with Adobe Creative Cloud Suite applications (Photoshop, Premiere Pro, Illustrator, Canva, Dreamweaver, InDesign)

Knowledge of Salesforce Social Studio and SharePoint software preferred

Experience with the development and management of content calendars and project management

Experience with nonprofits and philanthropy strongly preferred

Because social media is a vital component of this position, it is preferred that candidates submit a portfolio of work highlighting examples of content created for social media