DreamWorks Animation · 1 week ago
Principal Product Manager, Ad Innovation & Experience
30 Rockefeller Plaza, New York, NEW YORK
Full-time
Onsite
Lead/Staff
$170K/yr - $220K/yr
8+ years expNBCUniversal is one of the world's leading media and entertainment companies. The Principal Product Manager, Ad Innovation & Experience, will be responsible for the evolution of ad products and scaling across new content and platforms while optimizing features driven by data and business needs.
AnimationFilmMedia and Entertainment
Responsibilities
Build a strategic vision, roadmap and experimentation strategy to deliver and optimize new ad products and experiences across platforms
Create and deliver winning executive presentations that explain product vision, features and KPIs, managing senior stakeholder expectations and to inform priorities
Partner with cross-functional business units to identify and conceptualize the best growth opportunities for ad products that will engage users and integrate seamlessly with the overall UX
Collaborate with other product managers, design, data and strategy to develop holistic points of view and confidently make product decisions
Present research on statistics, experimentation, revenue impact, user behavior and ad product enhancements to manage business health of products
Deeply understand the ad tech and operations landscape, including existing limitations, emerging capabilities, and best practices, to drive optimal advertising experiences
Write feature requirements to capture revenue and engagement needs and collaborate closely with project management, technology & ad ops to implement the requirements, effectively manage ongoing projects, and provide necessary guidance to testers during the QA process
Perform research on direct and indirect competitive ad offerings and maintain reference materials on the landscape
Help build a product culture at Peacock and inspire the next generation of product leaders
Qualification
Required
8+ years of experience in a product management role within digital product
2+ years of experience managing digital advertising products with a proven understanding of user needs and behaviors
Experience managing products through the full life cycle: strategy, development, launch, optimization, sunset
Strong analytical and problem-solving capabilities, experience doing data analysis to support business decision making
Technical fluency to know how to communicate with developers and ask pertinent questions
Excellent written and oral communication skills
Experience with Agile/SCRUM software development environments
BS/BA degree required, ideally in business administration, marketing, advertising, computer science, economics, or a related field
Must have the legal right to work in the United States
Benefits
Medical, dental, and vision insurance
401(k)
Paid leave
Tuition reimbursement
A variety of other discounts and perks
Company
DreamWorks Animation
DreamWorks Animation SKG, Inc. engages in the development, production, and exploitation of animated films and associated characters
1001-5000 employees
H1B Sponsorship
DreamWorks Animation has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (8)
2024 (7)
2023 (5)
2022 (12)
2021 (13)
2020 (19)
Funding
Current Stage
Public CompanyTotal Funding
$15M2016-04-28Acquired
2015-02-12Post Ipo Equity· $15M
2004-10-28IPO
Leadership Team
Kate Swanborg
SVP, Technology Communications and Strategic Alliances
Shabrayia Cleaver
Associate Producer / Producer (Feature/Short)
Recent News
Crunchbase News
2025-12-09
2025-11-05
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