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Boehringer Ingelheim · 1 day ago

AD/Sr. AD, Patient Marketing - ILD

Ridgefield, CT

Full-time

Hybrid

Senior Level

$140K/yr - $222K/yr

5+ years exp

Boehringer Ingelheim is a global leader in the pharmaceutical industry, and they are seeking a Senior AD, Patient Marketing to develop and implement educational strategies for ILD Patient and Community Clinical Educators. The role involves collaborating with various teams to enhance patient experience and support marketing initiatives.

BiotechnologyHealth CareMedicalPharmaceutical

Comp. & Benefits

Responsibilities

Develop, implement and manage brand plan tactics to support the brand strategy, in collaboration with other brand team members and external agencies/vendors. Begin to develop some strategies for the brand plan as well

Work with A'I to monitor, analyze and interpret latest trends in the market, competition and product performance; communicate insights and recommendations to team members for tactics to be implemented

May be involved in the utilization of advanced analytics to simulate market dynamics in forecasting

Partner with Patient Advocacy groups to support efforts made by third party organizations on helping secure patient support

Assist in the development and implementation of in-depth patient and caregiver support programs to enhance compliance, adherence and fulfillment of specialty portfolio

Liaise with patient access services to support appropriate strategies and related tactics for patient access inclusive of leveraging HUB services, Specialty Pharmacy Network and Specialty Distribution (co-pay, sampling, bridge, etc.)

Implement competitive and appropriate patient support services including product education and device training where appropriate

Coordinate activities with internal and external partners/vendors to support and ensure the effective implementation of marketing plans/tactics. Lead cross-functional teams or projects; shares expertise through mentoring of others

Interact with all levels of the Sales Force to ensure effective communication and a team approach to implementation of tactics

Manage risk associated with marketing programs and material by working within the HPRC review process

Assist in the development, management and monitoring of product forecasts utilizing associated models and brand expense budgeting tools

Provide input to market research on study design and interpret findings to refine product marketing direction

Develop and work with KOLs to validate and optimize brand strategies and tactics

Support annual business planning process as per schedule. Communicate strategic direction to internal and external partners to ensure alignment

Qualification

Pharmaceutical marketingDigital analyticsProject managementBudget managementSpecialty marketingMS Office proficiencyTeam collaborationCommunication skillsProblem-solving

Required

Bachelor's degree required

5 plus years experience in the pharmaceutical industry, including 3 years US pharmaceutical marketing experience or other relevant experience

Demonstrated project management skills

Demonstrated ability to manage budget and resources

Demonstrated ability to achieve results in a highly matrixed organization

History of successful performance

Proficiency in MS Office, Outlook and database applications

Ability to travel (may include overnight travel)

Demonstrates acceptable level of performance for all AD, Marketing competencies/capabilties and Our Behaviors

Preferred

MBA preferred

Specialty Marketing experience strongly preferred

Experience working directly with digital partners to develop and execute initiatives strongly preferred (e.g. Google, third party media providers, social media community platforms, etc.)

Experience in guiding and integrating digital analytics and driving metrics based optimization strongly preferred

Company

Boehringer Ingelheim

Glassdoor4.2

Boehringer Ingelheim is a group of pharmaceutical companies that focuses on prescription medicines and animal health. It is a sub-organization of Boehringer Ingelheim.

Founded in 1885

Ingelheim Am Rhein, Rheinland-Pfalz, DEU

10001+ employees