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The Atlantic · 6 days ago

Director, Consumer Strategy & Growth

New York, NY

Full-time

Onsite

Lead/Staff, Director/Executive

$100K/yr - $150K/yr

5+ years exp

The Atlantic is seeking a Director, Consumer Strategy & Growth to enhance the relationship between readers and journalism through lifecycle marketing. This role involves designing and executing data-driven programs to increase trial conversions and reduce subscriber churn, while managing a team member and collaborating across various departments.

Information ServicesNewsPublishing

Growth Opportunities

Responsibilities

Serve as the strategic lead for lifecycle programs from early engagement through renewal, including:

Trial engagement and trial-to-conversion

Onboarding and early engagement development

Behavioral churn prevention and re-engagement

Pre-expiration and renewal readiness campaigns

Payment failure prevention and recovery

Build coordinated, cross-channel experiences across email, onsite messaging, app, and push notifications

Develop and run A/B and multivariate tests to improve certain lifecycle KPIs

Build and maintain an experimentation roadmap informed by subscriber insights, business needs, and product capabilities

Continuously refine segmentation and personalization strategies to scale impact

Partner closely with Data Engineering and Analytics to ensure lifecycle programs are powered by accurate, well-documented fields, events, and audience definitions

Use Looker to identify behavioral patterns and translate them into actionable lifecycle interventions

Serve as the point person for quality assurance across lifecycle marketing, validating that campaigns reach the correct users, trigger at the appropriate moments, and reflect the intended subscriber state

Work closely with Product and Engineering to align lifecycle marketing with in-product experiences

Partner with Editorial and Creative to develop messaging that reflects The Atlantic’s voice and deepens reader connection

Collaborate with Paid Marketing and Operations to ensure acquisition and engagement strategies reinforce each other

Manage and mentor one direct report

Help shape the processes, workflows, and culture for lifecycle marketing at The Atlantic

Qualification

CRM experienceLifecycle marketingData analysisSailthruLookerTeam leadershipClear communication

Required

At least 2 years of management experience

5+ years in CRM, lifecycle marketing, engagement, or consumer growth—ideally in a subscription environment

Hands-on experience with CRM and automation platforms (Sailthru required; Zephr, Zuora, and Lytics highly valued)

Strong analytical orientation and experience using Looker or similar tools

Demonstrated ability to structure experiments, interpret data, and refine strategy

Clear communication skills with the ability to work across technical and creative teams

Company

The Atlantic

The Atlantic provides its readers with articles related to literature, political science, cultural trends, technology, and more. It is a sub-organization of Atlantic Media.

Founded in 1857

Washington, District of Columbia, USA

201-500 employees