Ridgeline · 4 days ago
Senior Marketing Associate, Field and Event Marketing
Reno, NV
Full-time
Onsite
Mid, Senior Level
$110K/yr - $128K/yr
5+ years expRidgeline is the industry cloud platform for investment management, and they are seeking a Senior Marketing Associate to lead field and event marketing initiatives. The role involves planning and executing regional and account-based programs that support the company's go-to-market strategy, while collaborating closely with Sales and other teams to drive pipeline and revenue outcomes.
Artificial Intelligence (AI)Information TechnologySoftware
No H1B
Responsibilities
Plan, coordinate, and execute field, regional, and industry events including trade shows, partner events, executive roundtables, and hosted experiences
Develop event strategies aligned to pipeline goals, regional priorities, and audience segmentation
Lead pre-event planning, on-site execution, and post-event workflows in close collaboration with Sales and BDRs
Manage vendors, booth logistics, contracts, and budgets to ensure efficient, brand-aligned event delivery
Ensure a premium attendee experience across all touchpoints from invites and signage to follow-up communications
Translate account insights and whitespace analysis into personalized ABM plays in partnership with AEs
Launch regional campaigns that connect awareness to active evaluation through multi-touch tactics
Monitor engagement metrics and contribute to dashboards that tie field activities to revenue outcomes
Collaborate cross-functionally with Product Marketing, Content, Creative, and RevOps to build integrated campaigns
Establish scalable processes, templates, and reporting systems that support repeatable field execution
Maintain shared calendars, dashboards, and documentation to ensure stakeholder visibility and alignment
Qualification
Required
5+ years of field marketing or demand generation experience in B2B SaaS
Proven success managing events from 10–500+ attendees, including major conferences
Experience supporting enterprise B2B sales cycles and multi-stakeholder buying committees
Familiarity with ABM platforms (e.g., 6sense, Demandbase) and engagement-based targeting
Proficiency with Salesforce and MAPs like HubSpot, Marketo, or Pardot
Strong project management, communication, and vendor negotiation skills
Strategic mindset combined with tactical excellence in campaign execution
Understanding of pipeline metrics and attribution, including comfort working with RevOps
Collaborative and curious mindset with a bias for action
Preferred
Experience in financial technology or investment/wealth management
Prior work executing executive-level events such as summits or roundtables
Hands-on collaboration with SDR/BDR teams to drive pipeline conversion
Track record launching field marketing in early-stage or high-growth environments
Benefits
100% of Ridgeline employees can participate in our Company Stock Plan (subject to the applicable Stock Option Agreement).
Unlimited vacation
Educational and wellness reimbursements
$0-cost employee insurance plans
Company
Ridgeline
Ridgeline is a computer software company that specializes in software development to deliver for the investment management industry.
201-500 employees
Funding
Current Stage
Growth StageLeadership Team
Dave Blair
Chief Executive Officer
Lisa Faucher
SVP, Enterprise Operations
Recent News
Game Industry Business
2024-03-01
Company data provided by crunchbase