Thryv · 4 days ago
Senior Data Analyst- Marketing
United States
Full-time
Remote
Mid, Senior Level
$80K/yr - $107K/yr
5+ years expThryv, Inc. is a company dedicated to supporting local businesses, and they are seeking a Senior Data Analyst for their Marketing Analytics team. This role involves translating complex data into actionable insights, developing scalable data models, and collaborating with various teams to enhance marketing performance.
MarketingSaaSSoftware
Responsibilities
Analyzes marketing performance across channels (paid media, lifecycle/email, programmatic, content, social, and partnerships) to identify optimization opportunities and tradeoffs
Proactively surfaces trends, anomalies, and risks, connecting the “what” to the “why” and clearly outlining recommended actions
Designs, builds, and maintains robust marketing data models that support funnel analysis, attribution, cohorting, and ROI measurement. Defines and owns core marketing metrics and KPIs (e.g., CAC, CPL, ROAS, LTV, conversion rates), ensuring clarity and consistency across teams
Builds and maintains executive-ready dashboards and self-service reporting in Domo that drives alignment and accountability. Enables marketing stakeholders to confidently use data by providing context, guidance, and clear narratives; not just charts
Partners with Analytics Engineering and Data Engineering to improve data quality, documentation, and scalability of marketing datasets
Collaborates closely with Marketing Ops, Sales Ops, Finance, and RevOps to ensure alignment across systems such as Salesforce, HubSpot, Google Analytics, and ad platforms
Qualification
Required
Bachelor's degree (or international equivalent) or equivalent experience
5+ years of related experience
Deep understanding of marketing performance metrics, funnel dynamics, and attribution concepts
Proven ability to build and work with analytical data models
Exceptional ability to translate complex analysis into clear, actionable insights
Comfortable influencing senior stakeholders and presenting recommendations with confidence
Strong written and verbal communication skills, with a focus on clarity and impact
Ability to travel less than 5% of the time
Must be 18 years of age or older
Must successfully complete pre-employment screening process, as required
Must successfully complete any required training or orientation courses, as needed
Preferred
9+ years of related experience
Familiarity with marketing mix modeling or predictive analytics
Strong experience in marketing analytics, ideally within a B2B SaaS or subscription-based business
Hands-on experience with BI and visualization tools (Domo strongly preferred; Looker or Tableau acceptable)
Benefits
Competitive medical, dental, and vision plans, plus a wellness program with added incentives
401(k) savings plan with company match and employee stock purchase plan
Continuing education benefits with tuition assistance programs
One week of paid time off at the end of the year, in addition to our standard paid time off policy.
Company
Thryv
Thryv Inc. (NASDAQ: THRY) is a global software and marketing services company that empowers SMBs, franchises and agencies to modernize.
1001-5000 employees
H1B Sponsorship
Thryv has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (20)
2024 (9)
2023 (18)
2022 (13)
2021 (13)
2020 (11)
Funding
Current Stage
Public CompanyTotal Funding
$80M2024-10-29Post Ipo Equity· $80M
2020-10-01IPO
Leadership Team
Joe Walsh
Chairman and CEO
Sean Wechter
Chief Technology Officer
Recent News
2025-12-16
2025-11-05
2025-11-04
Company data provided by crunchbase