Bedshe International Co., Ltd. · 2 weeks ago
Brand & Content Lead
NYC Metro Area
Full-time
Onsite
Senior Level
$120K/yr - $160K/yr
5+ years expBedshe International Co., Ltd. is a global e-commerce leader specializing in lifestyle and home textile products. They are seeking a Brand & Content Lead to develop and execute a localized content strategy for the U.S. market, focusing on creating compelling brand narratives that resonate with American consumers while driving product-market fit.
Home ImprovementHome ServicesTextilesWholesale
Hiring Manager
Rainie Chen, SHRM-CP
Responsibilities
Drive Brand Voice: Lead the creation and optimization of all B2C brand copy for the U.S. market, expertly balancing brand storytelling with commercial conversion
Emotional Storytelling: Translate technical product features into relatable, lifestyle-driven scenarios that resonate with key U.S. audiences (e.g., modern families, comfort-focused urban dwellers)
Creative Adaptation: Lead creative ideation and cultural localization for hero collections, new product launches, and high-impact marketing assets
Trend Spotting: Proactively monitor U.S. social media, home décor trends, and pop culture to capture timely creative opportunities
Deep-Dive Analysis: Conduct comprehensive market, competitor, and consumer research to identify market gaps and product-market fit (PMF)
Persona Optimization: Develop and refine data-driven customer personas using social listening, reviews, and community engagement to provide actionable growth insights
Content Modularization: Standardize content components (e.g., localized hooks, scenario-based transitions, and CTA overlays) to allow for rapid assembly and multi-channel reuse by cross-functional teams (Sales, Paid Ads, Social)
Workflow Optimization: Establish a streamlined tagging and retrieval system for all localized assets to improve the efficiency of cross-departmental content sharing and reduce repetitive production costs
Qualification
Required
Cultural & Linguistic Expertise: Native-level English proficiency with exceptional written and verbal communication skills. You are a cultural 'insider' with a deep, intuitive grasp of U.S. consumer values, communication styles, and social nuances
Professional Experience: 5+ years of experience in brand marketing, content strategy, or creative copywriting within the U.S. consumer goods market. A strong portfolio showcasing successful brand storytelling or campaigns is required
Analytical & Strategic Thinking: Proven ability to conduct market research, analyze complex data, and distill it into clear, actionable insights
Cross-Cultural Bridge: Excellent interpersonal skills with the ability to articulate the 'why' behind local cultural logic to non-local/global stakeholders effectively and facilitate the cross-departmental flow of content assets
Preferred
Industry Knowledge: Passion for or foundational knowledge of home textiles, interior design, or lifestyle products (fabrics, construction, design)
DTC & Social Fluency: Deep familiarity with the U.S. e-commerce landscape (especially Amazon/DTC) and content strategies for Instagram, TikTok, Pinterest, and Facebook
Data-Driven Mindset: Experience with analytics tools (e.g., Google Analytics, social listening tools) to measure content performance and optimize strategy
Global Collaboration: Previous experience in project management within cross-functional, international teams, with the ability to manage projects across multiple time zones
Company
Bedshe International Co., Ltd.
Our story started with a simple sewing machine.
201-500 employees
Funding
Current Stage
Growth StageLeadership Team
Courtney Ren
Influencer and Partnerships Manager
Lyndon Q. Cao
Chief Marketing Officer and Head of North America Operations
Recent News
Morningstar.com
2025-11-05
Company data provided by crunchbase