Sprout Social, Inc. · 12 hours ago
Email & Marketing Automation Strategist
United States
Full-time
Remote
Entry, Mid Level
$68K/yr - $113K/yr
2+ years expSprout Social is seeking a driven, strategic Email & Marketing Automation Strategist to fuel their global email marketing efforts and own the end-to-end strategy for in-trial communications across the customer journey. The role involves developing email marketing strategies, optimizing automated email programs, and collaborating across teams to enhance customer engagement.
AnalyticsAppsSaaSSocial MediaSoftware
Responsibilities
Develop and execute email marketing strategies aligned with business and revenue goals
Plan, build, test, and optimize automated email programs across the customer lifecycle
Own the end-to-end strategy and execution of in-trial communications for Sprout’s 30-day free trial
Build persona- and behavior-based journeys that drive activation, engagement, and trial-to-paid conversion
Collaborate with copywriters and designers to produce clear, compelling, on-brand email content
Execute and monitor campaigns in marketing automation platforms, optimizing in real time based on performance and deliverability
Manage list health, segmentation, and compliance to deliver personalized experiences at scale
Analyze campaign performance and translate insights into actionable improvements
Partner with Growth, Product, and Marketing Operations to ensure customer and behavioral data is effectively leveraged
Qualification
Required
2-4+ years of experience in B2B marketing operations or marketing automation
Hands-on experience building email campaigns in Marketo, Eloqua, Pardot, or a similar MAP
Experience working with Salesforce CRM
Proven ability to manage multiple projects and execute with precision
Ability to clearly communicate the impact of email programs using performance metrics
Preferred
Experience driving trial-to-paid conversion in a product-led growth environment
Strong data acumen and familiarity with email performance metrics and reporting
Solid understanding of email UX, design, and deliverability best practices
Experience with testing frameworks and conversion optimization
Benefits
Comprehensive Health & Wellness: Premium BCBSIL medical, dental (high/low plans), and vision (Eyemed) insurance for you and your eligible dependents.
Premium Mental Health Support: Full, free access to Modern Health for you and your dependents, including coaching, therapy sessions, and digital wellness resources.
Retirement Savings: 401(k) plan with a 50% company match on your first 6% of contributions (a 3% total match).
Financial Security: 100% employer-paid Life and Disability insurance for your peace of mind.
Flexible Paid Time Off: A flexible PTO policy, supplemented with additional company-wide Rest & Recharge days throughout the year.
Paid Parental Leave: Up to 16 weeks of paid leave for new parents to support you in expanding your family.
Annual Lifestyle Stipend: A $1,000 USD annual Lifestyle Spending Account to spend on your physical, mental, and financial well-being.
Work From Home Support: A one-time $550 USD stipend to set up your home office, plus a monthly $50 USD stipend for internet.
Giving Back: 16 hours of paid volunteer time annually, plus a $100 annual match for your charitable donations.
Additional Financial Perks: Access to pre-tax commuter benefits, subsidized child/eldercare (Care.com), discounted pet insurance (Figo), and no-cost personalized financial wellness support through Your Money Line.
Company
Sprout Social, Inc.
Sprout Social is a global leader in social media management and analytics software.
1001-5000 employees
H1B Sponsorship
Sprout Social, Inc. has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (3)
2023 (1)
2022 (1)
2020 (2)
Funding
Current Stage
Public CompanyTotal Funding
$111.5MKey Investors
Future FundGoldman Sachs Merchant Banking DivisionNew Enterprise Associates
2019-12-12IPO
2018-12-19Series D· $40.5M
2016-02-17Series C· $42M
Leadership Team
Ryan Barretto
Chief Executive Officer
Aaron Rankin
Co-Founder & Board Member
Recent News
Company data provided by crunchbase