Biogen · 1 week ago
Director, US HCP Marketing Specialty Franchise
Cambridge, MA
Full-time
Onsite
Director/Executive
$195K/yr - $269K/yr
8+ years expBiogen is a mid-sized biotechnology company committed to excellence and innovation in patient care. They are seeking a Director for the US HCP Marketing Specialty Franchise, who will lead the development and execution of brand strategies to improve patient outcomes and engage with cross-functional teams and executive leadership.
BiotechnologyHealth CareNeuroscienceTherapeutics
Responsibilities
Partner on the development of U.S. HCP Marketing brand plans, supporting near-term strategy and execution in close collaboration with cross-functional teams
Serve as U.S. HCP Marketing engagement strategist, designing creative campaigns, message development, and ensuring consistent messaging throughout the field and alignment within the broader organization. Develop programs and tools for optimal sales force effectiveness
Engage confidently with executive leadership and distill complex strategies into clear, actionable guidance for cross-functional and junior team members
Contribute as a thought leader on cross-functional MS strategy projects which require input from and have implications for functions outside of commercial
Understand pricing and reimbursement dynamics to identify obstacles and develop strategies and recommendations to address market challenges
Conduct in-depth competitive assessments as necessary to provide insightful, actionable information regarding relevant business opportunities
Ensure that all marketing communications support plan objectives and are an effective expenditure of resources
Use data, analytics, and a deep understanding of the customer to define the customer strategy and impact measurement approach
Maintain up-to-date knowledge and an accurate assessment of the competitive landscape. Identify future market dynamics and opportunities to guide and refine the U.S. strategy
Cultivate and maintain strong relationships with thought leaders, key customers, distributors, vendors, consultants, and professional organizations which advance Biogen’s business
Qualification
Required
8-10 years of broad Commercial experience with 5 years of Marketing experience in the pharmaceutical or biotechnology industry or equivalent
Proven ability to communicate with impact—demonstrating executive presence with senior leaders while simplifying complex concepts for diverse audiences
Proven experience in the development and execution of marketing strategies which achieve/exceed business objectives
Strong scientific/medical aptitude, ability to communicate complex scientific/medical concepts in a simple and understandable manner
Preferred
Experience within MS preferred; experience in Neurology and/or specialty markets strongly preferred
Experience in HCP strategy and pull through
Experience in sales and other areas within Commercial highly desired (i.e. market access, market insights, sales management, etc.)
Experience in driving brand results in a highly competitive marketplace strongly preferred
Benefits
Medical, Dental, Vision, & Life insurances
Fitness & Wellness programs including a fitness reimbursement
Short- and Long-Term Disability insurance
A minimum of 15 days of paid vacation and an additional end-of-year shutdown time off (Dec 26-Dec 31)
Up to 12 company paid holidays + 3 paid days off for Personal Significance
80 hours of sick time per calendar year
Paid Maternity and Parental Leave benefit
401(k) program participation with company matched contributions
Employee stock purchase plan
Tuition reimbursement of up to $10,000 per calendar year
Employee Resource Groups participation
Company
Biogen
Biogen is an American biotechnology company that provides therapeutics for neurological, autoimmune, and rare diseases.
Founded in 1978Cambridge, Massachusetts, USA
5001-10000 employees
H1B Sponsorship
Biogen has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (100)
2024 (93)
2023 (101)
2022 (134)
2021 (104)
2020 (114)
Funding
Current Stage
Public CompanyTotal Funding
$1.5BKey Investors
JP Morgan
2023-08-28Post Ipo Debt· $1.5B
1991-09-27IPO
Leadership Team
Robin C. Kramer
Executive Vice President, Chief Financial Officer
Priya Singhal
Executive Vice President, Head of Development
Recent News
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