Copeland · 15 hours ago
Social Media Global Lead
St Louis, MO
Full-time
Onsite
Senior Level
5+ years expCopeland is a global climate technologies company focused on sustainability, seeking a dynamic and experienced Global Social Media Lead. The role involves taking full ownership of the social media strategy and execution, driving brand engagement, and ensuring alignment with corporate narratives across all social media channels.
CleanTechHeating Ventilation and Air Conditioning (HVAC)Sustainability
No H1B
Responsibilities
Fully own and lead the development of Copeland’s social editorial calendar, ensuring alignment with Copeland’s corporate narrative and omni-channel strategy
Independently create, curate, and manage content for corporate social media channels, ensuring it is engaging, on-brand and aligned with business objectives
Collaborate with business units and other functional teams to govern and manage business-submitted content while maintaining a consistent corporate voice
Write concise, engaging and impactful copy tailored to various platforms
Partner with the Content Team to pair creative visuals with strategic messaging
Ensure all content meets brand standards, adheres to channel specifications and is error-free
Manage and develop content for key executive social media profiles as part of the executive visibility program, collaborating with executives to craft authentic, engaging, thought-leadership-driven content that aligns with Copeland’s narrative and supports the company’s visibility
Act as a trusted advisor to executives, offering strategic recommendations on social media usage and profile audit recommendations
Build strong relationships with internal stakeholders across departments and levels to source information, uncover stories and develop content that resonates with target audiences
Act as a trusted advisor to business units and colleagues, providing guidance on social media best practices and ensuring alignment with the corporate narrative
Oversee governance of social media content, ensuring compliance with brand standards, social strategy and standard work procedures across all channels
Audit social media channels regularly to maintain quality and consistency
Actively monitor and engage with audiences across social platforms, identifying opportunities to foster meaningful connections and resolve customer inquiries
Leverage social listening tools to monitor brand conversations, uncover insights and inform strategy
Define and track KPIs aligned with strategic business goals, providing regular performance reports and actionable insights to stakeholders
Use analytics platforms to measure the effectiveness of social media and influencer initiatives, optimizing strategies based on data-driven insights
Implement tracking elements such as UTM parameters and insight tags to ensure accurate measurement of campaign performance
Stay ahead of social media trends, platform updates and emerging technologies to identify opportunities for innovation
Serve as the organization’s subject matter expert on social media, providing thought leadership and recommendations to enhance Copeland’s digital presence
Qualification
Required
Bachelor's degree in Communications, Marketing, or a related field
5+ years of progressive experience in social media with a proven track record of independently managing social media channels (LinkedIn, Meta, YouTube) for large, multi-national companies
Strong proficiency in social relationship management tools and analytics platforms
Experience with tracking elements, including UTM parameters and insight tags to measure campaign performance
Exceptional written and verbal communication skills, with expertise in storytelling and content creation for social media
Ability to work collaboratively with cross-functional teams and stakeholders at all levels, including external agency partners
Highly organized, independent, detail-oriented, and proactive, with the ability to manage multiple priorities and meet tight deadlines
A self-starter with a strong sense of ownership and the drive to take initiative, solve problems and deliver results
Ambitious and resourceful, with a 'go-getter' attitude and ability to thrive in a fast-paced dynamic environment
A passion for uncovering stories, engaging audiences, and driving measurable results
Benefits
Medical insurance plans
Dental and vision coverage
401(k)
Flexible time off plans
Paid parental leave
Vacation and holiday leave
Company
Copeland
copeland provides comfort to the people though sustainable recidential, commercial and through HVACR Technologies.
10001+ employees
Funding
Current Stage
Late StageTotal Funding
$2.5MKey Investors
US Department of Energy
2023-08-08Grant· $2.5M
Leadership Team
Ross B. Shuster
Chief Executive Officer
Ken Monnier
Chief Technology Officer
Recent News
2024-05-03
2024-03-28
Company data provided by crunchbase