Oscar Health · 16 hours ago
Head of Corporate Marketing
New York, NY
Full-time
Hybrid
Director/Executive
$192K/yr - $252K/yr
15+ years expOscar Health is a health insurance company focused on serving its members through a full stack technology platform. The Head of Corporate Marketing will shape the corporate brand narrative, drive strategic marketing initiatives, and ensure cohesive brand strategy across the organization.
Health CareHealth InsuranceInsuranceInsurTech
Responsibilities
Partner with Corporate Communications, Brand and Creative teams, plus the VP of Insurance Marketing and VP of Marketplace Marketing, to shape a unified brand vision and cross-company narrative
Define and evolve our brand identity, positioning, and system to reflect the realities, challenges, and possibilities of healthcare
Build messaging frameworks that empower all teams to communicate with clarity, humanity, and consistency
Develop long-range brand strategies that support company growth, improve experience, and differentiate us in a complex, competitive healthcare environment
Own all corporate digital assets—including the corporate and business websites, blogs, and flagship brand platforms
Strengthen and steward the company's digital reputation across channels where consumers, employers, partners, and regulators form perceptions
Build and execute SEO strategies and AI-driven approaches that boost authority, visibility, and trust in a crowded healthcare market
Own the corporate events portfolio and strategy, ensuring every event—industry, community, and stakeholder-facing—reinforces who we are and what we stand for
Lead community relations partnerships, sponsorships and initiatives that deepen trust with members, local partners, and health system stakeholders
Manage strategic partnerships that strengthen brand visibility, drive influence, and reinforce our role as an innovative force in healthcare
Ensure cohesive, high-quality brand expression in conjunction with the Oscar Health Brand team across every member, employer, partner, and regulatory touchpoint
Strengthen brand governance systems and cross-functional alignment to maintain consistency and excellence
Champion a brand-first mindset across teams working in health insurance, Marketplace, clinical services, operations, and more
Build, mentor, and inspire a high-performing corporate marketing team
Collaborate closely with the VP of Insurance Marketing and VP of Marketplace Marketing to align brand strategy across segments and audiences
Partner with leaders across Product, Growth, People, Clinical, and Executive Leadership on cross-company initiatives
Manage agency and vendor relationships for top-tier creative, digital, and experience execution
Compliance with all applicable laws and regulations
Other duties as assigned
Qualification
Required
15+ years in marketing, with significant experience in healthcare, health plans, regulated industries, or mission-driven consumer brands
Deep expertise in brand strategy, digital marketing, SEO, and emerging AI-driven content approaches
A proven ability to lead complex, high-impact brand initiatives across multiple business lines or segments
Exceptional storytelling skills—able to translate complex healthcare concepts into clear, human, emotionally resonant communication
Experience overseeing corporate events, partnerships, or community-facing programs
A track record of building, motivating, and developing high-performing teams
Benefits
Employee benefits
Participation in Oscar's unlimited vacation program
Company equity grants
Annual performance bonuses
Medical, dental, and vision benefits
11 paid holidays
Paid sick time
Paid parental leave
401(k) plan participation
Life and disability insurance
Paid wellness time and reimbursements
Company
Oscar Health
Oscar is a health insurance company that offers individual and family plans, medicare advantages, and small group products.
1001-5000 employees
Funding
Current Stage
Public CompanyTotal Funding
$1.99BKey Investors
Tiger Global ManagementAlphabetFounders Fund
2025-09-16Post Ipo Debt· $355M
2021-03-03IPO
2020-12-17Private Equity· $140M
Leadership Team
Mark Bertolini
Chief Executive Officer
Steven B. Kelmar
Executive Vice President & COS
Recent News
2026-01-17
2026-01-16
2026-01-16
Company data provided by crunchbase