Senior Manager, Events Marketing jobs in United States
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PSI Services LLC · 3 weeks ago

Senior Manager, Events Marketing

PSI Services LLC empowers individuals to achieve their dreams by providing trusted testing solutions. The Senior Events Marketing Manager will lead the global events strategy and execution across various business units, ensuring high-impact event delivery and alignment with corporate goals.

ConsultingEducationHigher Education

Responsibilities

Serve as the enterprise lead for the development and delivery of the annual events roadmap across all ETS and PSI business units
Oversee the full portfolio of global events, ensuring prioritisation, alignment to corporate strategy, and optimisation for reach, impact, and ROI
Partner with executive and senior leaders across ETS and PSI to ensure event strategies support organisational priorities, brand positioning, and commercial objectives
Maintain a strategic view of all events to avoid duplication, maximise efficiencies, and elevate the organisation’s presence across global markets
Provide direct management to two Event Heads responsible for business-unit-specific event streams, ensuring effective planning, execution, and evaluation
Build capability across the distributed event teams, promoting best practices and shared standards
Lead full employee lifecycle responsibilities for event team members including recruitment, onboarding, performance management, coaching, and development
Create a culture of collaboration, excellence, and continuous improvement across all event functions
Establish and maintain unified systems, frameworks, and workflows for planning, executing, and reporting on events across the enterprise
Oversee end-to-end planning, including scheduling, logistics, requirements gathering, branding, content planning, and stakeholder management
Secure exhibition space, sponsorships, and speaking opportunities at strategic events globally
Maintain accurate documentation and operational oversight of budgets, expenditures, vendor contracts, logistics, collateral, and deliverables for all events
Ensure the enterprise maintains a strong, consistent, brand-led presence at sponsored and proprietary events
Lead the development, management, and optimisation of the enterprise-wide events budget
Implement consistent ROI measurement frameworks to track performance and value, and report back to leadership on outcomes, insights, and recommendations
Provide detailed forecasting, cost analysis, and budget reconciliation for all events
Ensure event activities are continually improved through data-driven insights
Work closely with marketing, product, commercial, thought leadership, communications, and research teams across ETS and PSI to align event narratives
Coordinate cross-functional input on event strategy, messaging, content, collateral, and post-event communications
Partner with vendors, agencies, and venues to deliver high-quality event experiences
Communicate event plans, dependencies, and updates clearly across all levels of the organisation
Stay informed on emerging trends in event experience, experiential marketing, digital event technology, and audience engagement
Recommend and implement new approaches, tools, and techniques to enhance event performance and attendee experience
Support the creation of innovative, high-impact proprietary events that differentiate ETS and PSI

Qualification

Event managementBudget managementProject managementStakeholder collaborationMarketing strategyData analysisEvent technologyLeadershipCommunicationTeam management

Required

Bachelor's degree in marketing, business, communications, media, event management, or related field
Proven experience leading enterprise-level event programs across multiple business units or complex organisations
Experience managing managers or senior-level event specialists, ideally with multi-team oversight
Extensive experience planning, managing, and delivering large-scale conferences, exhibitions, and proprietary events
Demonstrated ability to manage and optimise large event budgets, including ROI analysis
Strong working knowledge of project management principles and tools (e.g. Monday.com, Asana, HubSpot, Teams, WebEx, CRM systems)
Proficiency in Microsoft Office, including Excel, Word, and PowerPoint
Ability to collaborate with diverse stakeholders, influence decisions, and align cross-functional teams

Preferred

Experience in the assessment, education, or professional certification industries

Benefits

401k/Pension/Retirement Plan – with country specific employer %
Enhanced PTO/Annual Leave
Medical insurance – country specific
Dental, Vision, Life and Short Term Disability for US
Flexible Spending Accounts – for the US
Medical Cashback plan covering vision, dental and income protection for UK
Employee Assistance Program
Commitment and understanding of work/life balance
A culture of embracing wellness, including regular global initiatives
Access to supportive and professional mechanisms to help you plan for your future
Volunteer Day and a culture of giving back to our community and industry through volunteering opportunities

Company

PSI Services LLC

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PSI has over 70 years of experience providing worldwide testing solutions to corporations, federal and state government agencies, professional associations, certifying bodies and leading academic institutions.

Funding

Current Stage
Late Stage
Total Funding
unknown
2024-01-26Acquired

Leadership Team

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Janet Garcia
President
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Company data provided by crunchbase