Apply on Employer Site

Eli Lilly and Company · 5 days ago

Associate Vice President - International Marketing Campaigns

Indianapolis, IN

Full-time

Onsite

Director/Executive

$232K/yr - $341K/yr

15+ years exp

Eli Lilly and Company is a global healthcare leader headquartered in Indianapolis, Indiana, dedicated to discovering and delivering life-changing medicines. The Associate Vice President – International Marketing will lead international Disease Awareness Campaigns and localization of Masterbrand Campaigns, collaborating with global teams to create culturally relevant marketing strategies and oversee campaign execution.

BiotechnologyHealth CareMedicalPharmaceutical

No H1B

Responsibilities

International Brand Leadership: Lead centralized marketing teams and parter with regional and affiliates’ marketing teams to deliver on Lilly’s international campaign strategies, ensuring consistency and impact across all global markets and channels

Strategic Vision & Governance: Develop and implement long-term brand architecture for international campaigns and governance frameworks to guide teams through the execution of multiple international campaign efforts

Innovation & Transformation: Lead marketing efforts rooted in consumer insights and creative excellence, tailored to diverse international audiences

Campaign Oversight: Oversee the development, execution, and optimization of multi-channel, multi-concept campaigns at the international level, ensuring cultural relevance and regulatory compliance and lead the teams through delivering strong single-minded campaign concepts that adapt for local nuances

Media Planning & Buying: Lead the newly formed Global media team, responsible for the centralization of the global media strategy, planning, and buying activities for international markets, collaborating with global teams and affiliates to improve reach and effectiveness and ensure local relevancy

Agency & Partnership Management: lead teams across media and creative agency for international campaigns and media budget, and create a strong layer of governance and operations that allows for excellent execution

Data & Analytics Leadership: Collaborate with advanced analytics teams and champion measurement frameworks to optimize performance and inform strategic decisions across international campaigns

Creative Development: Work across Lilly’s global teams and agency partners to develop creative campaigns for disease state education in OUS markets from ideation to production, launch, measurement, and in-market optimization

Risk & Compliance: Ensure all international marketing activities adhere to regulatory, privacy, and corporate standards globally and lead the teams in coordinating to adhere to singular affiliates’ regulations

Financial Stewardship: Oversee multi-million-dollar budgets for international campaign and media planning and buying in partnership with procurement and analytics, ensuring fiscal discipline and compliance

Talent Development: Inspire and develop an elite marketing team, fostering creative excellence and a passion for the Marketing craft

Qualification

International Brand LeadershipIntegrated Campaign ManagementMedia Planning & BuyingData & Analytics LeadershipConsumer Engagement StrategiesBudget ManagementPharma ExperienceCritical ThinkingTeam Leadership

Required

Bachelor's degree required; MBA or advanced degree preferred

15+ years of dynamic marketing leadership experience, including global brand strategy and integrated campaign management

Qualified applicants must be authorized to work in the United States on a full-time basis. Lilly will not provide support for or sponsor work authorization and/or visas for this role

Consistent record of influencing executive leadership and driving enterprise-level initiatives

Experience leading large budgets and sophisticated collaborator environments

Expertise in international mass marketing, multi-channel media, and consumer engagement strategies

Strong critical thinking, analytical skills, and ability to lead through ambiguity

Demonstrated success in building and leading diverse, high-performing global teams