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Gallo Glass Company · 3 days ago

Sr. Associate Brand Manager

Dallas, TX

Full-time

Hybrid

Mid, Senior Level

$101K/yr - $151K/yr

4+ years exp

Gallo Glass Company is a family-owned company with a 90+ year legacy, recognized as a Glassdoor 'Best Places to Work.' They are seeking a Senior Associate Brand Manager to manage strategic brand initiatives that align with business goals and drive growth, including ownership of the business review process and collaboration with cross-functional teams.

ManufacturingService IndustryWine And Spirits

Comp. & Benefits

No H1B

Responsibilities

Manage strategic brand initiatives that align with business goals and drive growth

Take full ownership of the business review process for assigned brands, identifying actionable items and initiatives that support our marketing plan and growth objectives

Develop parts of the brand plan, including subline or channel strategies and key marketing initiatives

Contribute to Agile Roadmap development alongside Brand Manager and Subject Matter Expert partners

Analyze performance drivers and collaborate with the Brand Manager to manage brand architecture and sublines effectively

Make trade-offs within the P&L to achieve financial results

Lead demand preparation for your brand, articulating risks and opportunities, driving improvements across consumer and customer channels

Evaluate innovative marketing methods, test new strategies, and measure their effectiveness to ensure alignment with brand equity

Gather insights from distributor sales reps and customers, identifying trends, and optimizing our Brand Story and Visual Guidelines

Ensure our brand story is compelling and consistent with strategic objectives

Qualification

Brand marketingAnalytical skillsProject managementFinancial acumenAgile practicesCross-functional collaborationSales experienceHospitality experienceRegulated environment experienceOn-premise channel knowledgeAgency managementConsumer insightsCommunication skills

Required

Master's degree plus 2 years of experience reflecting increasing levels of responsibility; OR Bachelor's degree plus 4 years of marketing, agency, brand ambassador, tasting room, bartender/mixology, restaurant management, or sales experience reflecting increasing levels of responsibility; OR Bachelor's plus 3 years of Gallo sales, marketing, engineering or operations experience reflecting increasing levels of responsibility; OR High School diploma or State-issued equivalency certificate plus 8 years of marketing, agency, brand ambassador, tasting room, bartender/mixology, restaurant management or sales experience reflecting increasing levels of responsibility

Required to travel up to 25% of the time in-market in order to perform job duties

Strong analytical & financial acumen

Skilled in project management

Ability to effectively partner with cross-functional teams

Excellent written & verbal communication skills

Required to travel to company offices, sites, and/or meeting locations for onboarding, training, meetings, and events for development, department needs, and business delivery up to 5% of the time, with or without reasonable accommodation. This may be in addition to travel requirements, if applicable, as listed in this job description

Required to be 18 years or older. This may be in addition to other age requirements, if applicable, as listed in this job description

Preferred

Master's degree plus 4 years of brand marketing experience; OR Bachelor's degree plus 7 years of marketing, agency, brand ambassador, tasting room, bartender/mixology, restaurant management, or sales experience reflecting increasing levels of responsibility; OR Bachelor's plus 6 years of Gallo sales, marketing, hospitality, engineering or operations experience reflecting increasing levels of responsibility

IRI Circana experience

Experience managing multiple external agencies

CPG, Pharmaceutical, or Alcohol beverage industry experience

Experience in a regulated environment

Understanding of agile practices

Knowledge of on-premise channel