Reynolds Consumer Products · 2 weeks ago
Vice President, Customer Marketing
Lake Forest, IL
Full-time
Onsite
Director/Executive
$270K/yr - $285K/yr
15+ years expReynolds Consumer Products is a dynamic company offering opportunities for growth and development. They are seeking a Vice President of Customer Marketing to lead the strategy and execution of sales initiatives, ensuring alignment with the company's goals and maximizing profitability.
Consumer GoodsE-CommerceRetail
Responsibilities
Lead the business unit sales organization to set customer team sales targets, track results, and achieve goals for future growth and prosperity. Source, manage, and implement new business opportunities
Develop, review and report on the business unit strategy, ensuring the strategic objectives are understood and executed by the sales team and aligned with the overall sales strategy of the company. Spearhead and assure flawless execution of the strategic business initiatives
Strategize with sales organization leadership to manage customer relations and negotiate deals
Direct a matrix sales organization to ensure cross business unit resources are executing specific sales programs within agreed upon parameters
Present budget to the BU President for approval and prudently manage resources within those budgetary guidelines according to company policy and within ethical corporate governance guidelines. Ensure trade activities maximize short, medium, and long-term profitability
Evaluate the market position of competing products, services, and organizations and their marketing and sales techniques. Proactively strategize competitive actions and respond to customer specific competitive strategies
Develop, review and optimize sales strategies around distribution, shelving, merchandising/ promotions, and customer pricing to support overall BU and brand strategies while driving retailer categories and brand sales
Lead pricing execution across our sales force and customers. Partner with Procurement for supporting information
Develop expertise in trade management software, maintain customer inputs, and utilize data to optimize trade promotion ROI. Partner with other VPs of Customer Marketing and the Trade Operations team to progress our trade evaluation strategies
Partner with Brand Marketing to develop plans for launching innovation into our retailers, manage slotting and trade investments, and coordinate customer specific shopper marketing programs
Recruit, hire, train staff, evaluate employee performance and recommend or initiate promotions, transfers, and disciplinary action. Assures disciplined and structured sales environment is created and maintained
Develop and evolve processes to ensure the simplest and most effective delivery of essential functions
Qualification
Required
BA/BS degree in Sales, Marketing, Business or related field
MBA or other advanced degree
15+ years of related professional and progressive experience in the CPG industry. Additionally, have a minimum 5 years of Customer Marketing experience developing sales strategies and directing trade funding
5+ years at an executive level in customer marketing management
In-depth experience of multiple channels including food, drug, mass, value channel, eCommerce, and club
Prior team management experience combined with a proven track record of developing, coaching and mentoring a professional sales staff
Knowledge and thorough in-depth understanding of P&L management, business strategy and sales management
Strong understanding of sales and customer marketing KPIs, trade promotion management and systems, pricing strategy, and shopper marketing
Excellent written and verbal communication skills, including presentation skills and the ability to communicate and influence at all levels within the organization
Self-directed with the ability to work in a fast-paced environment with multiple accountabilities and multiple internal customers
Self-driven, motivated and results oriented with proven ability to identify and close new opportunities, building relationships and exceeding sales goals
Comfortable working with and gaining the trust of upper-level leadership including CEOs, executives, and business partners
Strong organizational skills
Proven ability to negotiate and close complex deals
Willingness to work a flexible schedule during key business deadlines
Ability to travel
Must be team-oriented with the ability to work on high collaboration and performance teams
Proficient in MS Office
Benefits
Role is eligible for 40% annual incentive provided the business meets financial goals and the individual meets their performance goals, subject to plan administration guidelines.
Company
Reynolds Consumer Products
Reynolds Consumer Products provides quality household essentials and world-class brands.
Founded in 2010Illinois City, Illinois, USA
1001-5000 employees
Funding
Current Stage
Public CompanyTotal Funding
$700M2024-10-17Post Ipo Debt· $700M
2020-01-30IPO
Leadership Team
Scott Huckins
Chief Executive Officer
Recent News
Precedence Research
2025-11-10
2025-10-31
Company data provided by crunchbase