Cintas · 2 weeks ago
Segment Marketing Manager
Mason, OH
Full-time
Onsite
Entry Level
1+ years expCintas is a company that provides products and services to help businesses operate confidently. The Segment Marketing Manager will create impactful marketing campaigns, build strategic tasks, and aid service and sales teams in expanding the customer base and enhancing Cintas' value proposition.
ComplianceManufacturingPublic SafetyRental PropertyTraining
Responsibilities
Craft compelling messaging that clearly communicates the value proposition of Cintas products and services to resonate with the B2B target audience
Define and segment key target audiences to develop highly focused marketing and/or sales campaigns
Create and manage a content calendar that includes valuable and engaging content such as whitepapers, blog posts, webinars, case studies, and email newsletters to attract and educate potential customers
Design and implement multi-channel marketing campaigns across various platforms like email, social media, paid advertising, and events to generate leads and drive sales
Work closely with the sales team to align marketing efforts with sales objectives, provide sales enablement materials, and ensure a seamless customer experience
Track key marketing metrics like website traffic, lead generation, conversion rates, and ROI to evaluate campaign effectiveness and make data-driven adjustments
Qualification
Required
Bachelor's degree in Marketing or related field
Minimum 1 year of related experience
Ability to travel approximately 25% of time
Familiarity in CRM/SFA software and marketing automation tools (e.g., Salesforce, MS Dynamics, Pardot, HubSpot, etc.)
Experience in digital marketing strategies, including SEO, SEM, email marketing, paid social media, AI, etc
Strong analytical skills with the ability to interpret data and generate actionable insights
Knowledge of account-based marketing (ABM) and lead generation techniques
Familiarity with project management tools and methodologies
Strong understanding of B2B buyer personas, journey mapping, and decision-making processes
Preferred
B2B Marketing experience
Benefits
Cintas offers comprehensive and competitive medical, dental and vision benefits, with premiums below the national average.
Flexibility with four different medical plan options; one plan is offered at zero cost.
Competitive Pay
401(k) with Company Match/Profit Sharing/Employee Stock Ownership Plan (ESOP)
Disability, Life and AD&D Insurance, 100% Company Paid
Paid Time Off and Holidays
Skills Development, Training and Career Advancement Opportunities
Company
Cintas
Cintas is a facilities services company that provides uniforms, mats, mops, towels, restroom supplies, first aid, and safety products.
10001+ employees
Funding
Current Stage
Public CompanyTotal Funding
unknown1983-08-19IPO
Leadership Team
Michael Hansen
Assistant to the CEO
Recent News
2026-01-16
2026-01-09
Company data provided by crunchbase