American Management Association · 10 hours ago
Chief Marketing Manager
American Management Association is a world leader in talent development, and they are seeking a Chief Marketing Officer (CMO). The CMO will lead the development and execution of AMA’s marketing and membership strategy, overseeing P&L for AMA’s U.S. seminar business and driving scalable growth and brand recognition.
Responsibilities
Establish and manage a multi-channel marketing budget with full P&L responsibility
Shape AMA’s revenue growth strategy, aligning inside sales and marketing with long-term organizational objectives
Identify and evaluate new market opportunities, including strategic partnerships, and global licensees that support sustainable revenue growth and market penetration
Lead the creation and execution of go-to-market strategies leveraging industry trends and position AMA as a thought leader within the leadership development and training market
Implement a scalable infrastructure leveraging AI for data-driven forecasting, performance tracking, and client success metrics
Use data, market intelligence, and customer insights to continuously optimize revenue growth and strategic alignment
Build and lead high-performing, revenue generating teams with a focus on cross-functional collaboration, innovation, and results
Promote a culture of accountability, agility, and excellence across all levels of the Marketing organization
Other related duties
Qualification
Required
Bachelor's degree required; MBA or advanced degree preferred
15+ years of progressive leadership experience, including executive-level responsibility for both sales and marketing in a B2B environment
Demonstrated success in scaling revenue, leading organizational change, and driving customer-centric transformation
Proven expertise in leading integrated marketing organizations and inside sales teams, with strong command of digital tools, CRM, analytics, and brand strategy
Exceptional executive presence, business acumen, and ability to influence at the highest levels—both internally and externally
Travel in accordance with business need
Preferred
MBA or advanced degree preferred
Experience in learning, consulting, or membership-based organizations preferred
Company
American Management Association
A world leader in professional development, advancing the skills of individuals to drive business success.
Funding
Current Stage
Growth StageRecent News
Seattle TechFlash
2023-07-05
Seattle TechFlash
2023-07-05
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