Midmark Corporation · 4 hours ago
Services Marketing Manager
Versailles, OH
Full-time
Onsite
Mid, Senior Level
4+ years expMidmark Corporation is a company transforming healthcare experiences through innovative design within the medical, dental, and animal health environments. The Services Marketing Manager is responsible for developing and executing marketing strategies for services that drive business growth and customer engagement, focusing on communicating the value of services and enhancing organizational capability.
Health CareManufacturingMedical Device
Responsibilities
Strengthen service category positioning by clearly defining messaging and communicating value to target audiences
Leverage cross-functional insights to identify market trends, customer needs, and competitive dynamics that shape marketing strategy
Continuously improve service offerings through ongoing market research, trend monitoring, and customer feedback analysis
Drive awareness and adoption of current, enhanced, and new services through strategic messaging and targeted marketing initiatives
Ensure unified market communication by integrating services messaging with product marketing for consistent, seamless customer experiences
Maintain and optimize marketing assets including content, collateral, and sales enablement tools to support the service portfolio
Enhance organizational capability by providing training, presentations, and expertise to internal teams, channel partners, and customers
Maximize marketing ROI by managing budgets, forecasting services performance, and evaluating financial and operational impact
Measure and improve marketing effectiveness through KPI development, performance reporting, and actionable recommendations
Support online service sales growth by ensuring pricing, messaging, and digital content align with brand guidelines, while developing strong internal and external stakeholder partnerships
Ensures service offerings are accurately represented in the Midmark customer experience center
Supports business unit programs, such as design workshops and customer education and training, as required
Plans and participates in trade shows
Qualification
Required
Bachelor's degree in marketing, business administration, or a related field
4+ years of experience in services marketing or in marketing roles where responsibilities included developing services messaging and value propositions
Ability to lead cross-functional teams and influence without authority
Strong analytical, problem-solving, and financial skills
Proficient in understanding technical aspects of service delivery
Excellent communication and leadership skills
Proficient in Microsoft Office applications
Ability to employ AI-enabled analytics and machine learning tools for market insight generation and reporting automation
Preferred
MBA is desirable
Company
Midmark Corporation
Midmark Corp manufactures and supplies medical, dental, and animal health products.
1001-5000 employees
H1B Sponsorship
Midmark Corporation has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (3)
2024 (5)
2023 (1)
2022 (2)
2021 (4)
2020 (1)
Funding
Current Stage
Late StageLeadership Team
Susan Martin
Vice President & Midmark RTLS
Recent News
Company data provided by crunchbase