Ferrandino & Son, Inc. ยท 1 week ago
Lead Generation Specialist
Ferrandino & Son, Inc. is a national facility maintenance and construction services company providing superior service to clients. They are seeking a Lead Generation Specialist to support their sales organization by identifying and qualifying sales leads through strategic LinkedIn prospecting and CRM management, ensuring the sales team connects with the right prospects at the right time.
Business TravelFacility ManagementProfessional Services
Responsibilities
Upload and manage prospect lists from Salesforce into LinkedIn Sales Navigator
Monitor existing prospects for job changes, role transitions, and company moves
Identify new prospects joining targeted accounts
Engage prospects through LinkedIn Messenger following established guidelines and workflows
Comment strategically on posts to build awareness and relationships
Import updated prospect information and job changes into Salesforce
Create and assign follow-up tasks for sales team members
Maintain data accuracy and completeness across both platforms
Execute predetermined workflows to ensure consistent lead handling
Customize outreach messages and LinkedIn comments based on prospect context and activity
Apply judgment and nuance to engagement strategies within established guidelines
Monitor and respond to prospect interactions in a timely manner
Maintain consistent productivity and focus throughout the workday
Stay on task with minimal supervision
Proactively identify opportunities to improve processes and engagement strategies
Qualification
Required
Strong self-motivation and ability to work independently
Excellent attention to detail and organizational skills
Tech-savvy with ability to quickly learn new software platforms
Strong written communication skills with ability to customize messaging appropriately
Good judgment and decision-making abilities, particularly around personalized outreach
Comfort with nuanced tasks requiring context evaluation
Preferred
Project management or supervisory experience (translates well to the autonomous nature of this role)
Experience with LinkedIn and/or LinkedIn Sales Navigator
Experience with Salesforce or similar CRM platforms
Previous experience in lead generation or prospecting roles
Education supportive of business administration, business analysis, and communication skills
Benefits
Medical
Dental
Vision
Life Insurance
401(k) with company match