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BGB Group · 5 days ago

Senior Director, Social Media Strategy

United States

Full-time

Remote

Director/Executive

$170K/yr - $190K/yr

8+ years exp

BGB Group is a healthcare communications agency known for its excellence in advertising and consulting services. They are seeking a Senior Director of Social Media Strategy to lead social listening research, project execution, and content optimization while driving strategic business growth within the organization.

AdvertisingConsultingMarketing

Responsibilities

Conducts social listening research, uncovering trends across HCP and patient audiences, and providing actionable insights

Stays on top of current social media trends and evolving functionalities, understanding the application to highly-regulated industries and drafting agency and client communications relaying the information, impact and next steps

Leads development and execution of tactics, serve as social media counsel to internal teams and external clients in collaboration with the social team lead

Partners with Art, Copy and Medical teams to develop optimized social media content that adheres to channel best practices, as well as expected audience behaviors, and maintains FDA compliance

Monitors and manages user engagements on clients’ social media properties

Works with Performance Analytics to ensure that social media initiatives are tagged and tracked, generating actionable insights that impact future content and campaign development

Works with department leadership on internal education of all departments, knowledge sharing and internal communications with the expectation to drive social media adoption making it a core competency of the organization

Qualification

Social media strategySocial listening platformsPharma industry experienceContent optimizationPaid media approachesProject managementCreative brief writingMulti-tasking skillsProblem-solving skills

Required

Bachelor's degree in Business, Marketing, Journalism or Communications/PR

Approximately 8-10+ years of agency experience; pharma experience or experience in a highly-regulated industry is required

Expertise with business and personal use of social media, third-party platform management tools and social listening platforms

Can write a creative brief

Familiar with client MRL and/or FDA requirements, and has experience blending social media best practice to lead brief development, efficiently execute projects, and develop case studies

Ability to write about, explain and present social media tactics and concepts in a highly regulated environment

Understands general paid media approaches across different social media platforms and collaborates with partner agencies to execute campaigns; experience trafficking paid social media campaigns is a plus

Proven ability to manage projects independently and collaboratively to successful completion

Extensive experience with developing social listening queries, cleaning data and reporting findings; experience with Brandwatch is a plus

Ability to derive insights and actionable next steps from social listening data and social platform performance; experience with Meta Business Manager is necessary, LinkedIn Business Manager is a plus

Strong multi-tasking and problem-solving skills and the ability to work in a team environment