Rare Beauty · 2 weeks ago
Senior Manager of Social and Content
LA Metro Area
Full-time
Onsite
Senior Level
7+ years expRare Beauty, based in El Segundo, aims to break down unrealistic standards of perfection by promoting self-acceptance and mental health. The Senior Manager of Social and Content will lead the global social strategy and content ecosystem, driving engagement and inspiring conversations around the brand through innovative storytelling and community engagement.
BeautyCosmeticsE-CommerceRetail
Responsibilities
Lead end to end content and social strategy from development to execution including creative concepting, ideation, scriptwriting, copywriting, filming, editing, and delivery of assets on time to key stakeholders
Content includes short form video, long form video, still photography, social graphics and additional assets as needed
Identify new social trends and platform features aligning with Rare Beauty’s community-first approach
Partner with the Creative team to maintain consistency in visual identity and tone of voice
Push the boundaries of storytelling with first-to-market concepts
Drive meaningful two-way engagement with Rare Beauty’s community across all touchpoints
Translate data into actionable insights to refine content strategy and maximize brand impact
Share out and present monthly reporting along with key learnings to inform future strategies
Lead a team of Social & Content marketers to ensure timeliness and accuracy of projects from kick off to completion, serving as a team leader to inspire and elevate more junior team members
Partner with platforms and agencies to stay ahead of innovation and upcoming trends
Brief external agencies and photographers to create social-first content to be used across digital platforms (organic social, paid social, product pages, marketing reels, and more)
Collaborate with cross-functional stakeholders to inform critical content strategy decisions, offering recommendations based on content insights and consumer pain points
Live and breathe in culture to provide thought leadership around what will cut through with this audience
Serve as on-camera talent for live streams, virtual events, and social content in an entertaining way that resonates with Rare Beauty’s community of 14M+
Ensure Rare Beauty is first-to-market with new platform features across organic and paid social media
Qualification
Required
7+ years of experience in social media, content strategy, or digital marketing
Proven track record of growing large-scale social communities and leading culturally resonant brand storytelling
Deep understanding of social-first trends and platform nuances
Strong creative instincts with the ability to translate brand objectives into social-first thumb stopping content
Excellent leadership, communication, and cross functional collaboration skills
Strong ability to multi-task
Benefits
Medical monthly premiums covered by the Company at 100%
Employee certification in mental health first aid at work
Regular wellness activities
A quarterly makeup stipend
Company
Rare Beauty
Rare Beauty is a cosmetics company that offers lipsticks, foundations, eyeliners, highlighters, and other products.
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
S
Scott Friedman
CEO
Selena Gomez
Founder
Recent News
Global Cosmetics News
2026-01-07
Retail Dive
2026-01-07
2026-01-06
Company data provided by crunchbase